As a leading customer relationship platform, HubSpot has become a go-to solution for businesses globally. With over 135,000 users across 120 countries, it empowers businesses to fulfil their potential.
This is largely due to their diverse set of tools for every job function. From marketing automation to sales development and customer relationship management, HubSpot offers a bespoke all-in-one solution for businesses of all sizes.
However, as businesses grow, the need for more advanced functionalities occurs. This is where the platform’s flexibility is in a class on its own, with a diverse range of integrations and APIs. Businesses can extend the power of HubSpot beyond its native capabilities. This can help streamline operations, automate manual processes and enhance the overall customer experience.
This article discusses some of our favourite integrations, what business functions they help, and how you can get started with them immediately within your portal.
Firstly, it’s important to cover how to build a product-led growth (PLG) tech stack and why it’s critical to your business’ growth.
By utilising the right tech stack, you can streamline your operations, improve customer experience and ultimately, drive growth. HubSpot is an excellent platform to build your stack around, with its vast range of native tools and integrations.
Building a tech stack, however, can become costly. With a litany of tools solving every single issue you could think of, it’s very easy to get overwhelmed when selecting the right tools in your stack - or conversely, have ‘shiny object’ syndrome and buy every tool for every eventuality. The key, therefore, is to take a strategic approach to building your tech stack.
Start by identifying the core functionalities you require, such as CRM, marketing solutions, sales automation, etc. Once these core components are in place, you can add solutions that help fill gaps or fix problems to enhance your operations.
When building your tech stack, consider how scalable the solutions are. If you don’t, your business outgrows your solutions, which are no longer a perfect fit. By choosing a solution like HubSpot, which operates on a ‘pay-as-you-grow’ structure, you can be confident that your tools will scale alongside you without needing costly updates.
If you want to learn more about how to create a PLG tech stack, we’ve written more about it here with tips on implementing different solutions.
SalesLoft is a sales engagement platform that helps businesses improve productivity and efficiency. It integrates directly with HubSpot and other CRMs and is used by over 2,000 companies worldwide to streamline sales processes, personalise outreach and gain customer insights.
It has features that allow your sales function to build concrete relationships with prospects and customers rather than using up valuable time on repetitive tasks. Furthermore, you can utilise its analytics and reporting capabilities within HubSpot, enabling you to gain insight into sales performance and strategies.
Ocean.io is a B2B lead generation platform that helps businesses find and engage with high-quality prospects. It uses AI and machine learning tools to analyse public data and identify customers that fit your business’s ideal customer profile (ICP).
Ocean is a very powerful outreach tool, but if not coupled with an equally powerful CRM, you can find data becoming lost and the outreach process being out of control. Its integration with HubSpot allows you to import high-quality leads into your CRM at the click of a button, enabling you to automate your outreach beyond the native capabilities of Ocean.
Vidyard is a video marketing platform that helps businesses to create, manage, and share video content. The platform allows businesses to incorporate video into their broader marketing and sales strategies and provides tracking information on when prospects have viewed your videos.
Video has been known to outperform other options when it comes to marketing and sales outreach. Video for sales outreach has increased response rates for more than 60% of sales reps. Vidyard integrates effectively into your HubSpot portal, providing a more personal touchpoint whilst conducting your sales outreach.
Surfe is a LinkedIn outreach tool that integrates seamlessly within the HubSpot CRM suite. When navigating through LinkedIn, you can press a button and seamlessly push people’s contact information from LinkedIn into your CRM. The data comes fully enriched (as much as it can) and stored within HubSpot.
It can help you streamline your sales process on LinkedIn. With its one-click button to push contacts into your CRM, you can start prospecting immediately using HubSpot sales sequencing and automated workflows. By pushing the data into HubSpot, you can measure outreach open and click rates - and track engagement with your business.
LinkedIn Sales Navigator is a LinkedIn bolt-on that helps businesses find and engage with high-quality prospects on the platform. It offers a range of features designed to enhance prospecting and lead generation through advanced search filters, lead recommendations and account insights.
It provides valuable insights into the companies you’re targeting whilst giving you the information of the key decision-makers within that entity. It’s a more targeted version of lead generation that can seamlessly integrate with HubSpot to streamline your sales process.
Google Search Console is a free tool provided by Google that enables businesses to monitor their SEO efforts and show them where their website is showing up in SERPs. It offers a range of tools, from search analytics to indexing statuses and errors to ensure your website is fully optimised.
By providing you with key technical insights, you can improve your site's visibility in search engines. From the insights provided to you, you can start creating and tailoring content around your niche and driving traffic to your site. You can also ensure your website remains optimised with no SEO errors.
RollWorks is an account-based marketing (ABM) platform that helps businesses identify, engage and convert high-value accounts. The platform will show you key intent data, giving you visibility on what target accounts have been searching for based on your key service areas. You can also set up advertising campaigns that target and remarket to specific audience segments within the platform.
It enables marketing teams to get their business before their ‘whale’ accounts. By delivering personalised messages that resonate with your segment’s pain points, you are more likely to convert prospects. With the integration with HubSpot, you can see detailed revenue and performance analytics within your HubSpot portal to understand how successful your ABM play is.
ChatSpot is a native HubSpot generative AI tool, similar to ChatGPT, that integrates with your HubSpot CRM. You can prompt the tool whichever way you want, asking it to generate AI-powered imagery for your blog content and to research companies and get information on current contacts.
Like all generative AI tools, ChatSpot is useful in many ways. By asking the tool questions, you can streamline your outreach process, enrich your data and more.
MyHubEvents enables you to create and add events directly from the HubSpot CRM suite. Working with all tiers (other than free) of HubSpot simplifies the event marketing and management process for virtual or in-person events.
Without the integration, businesses on HubSpot currently waste time gathering event attendees into HubSpot. MyHubEvents changes that with the ability to check-in attendees, cancel registrations and get complete analytical reporting within the HubSpot CRM seamlessly.
Zapier is a workflow automation platform that helps businesses connect two apps together to reduce the number of cross-platform tasks performed. You can connect over 5,000+ apps with one another, helping you enhance the efficiency of your workflows.
Zapier’s main strength is the power of its APIs. Due to its huge app database, you connect your whole tech stack within a couple of zaps. This helps you eliminate manual tasks and increase efficiency whilst freeing up more time for users to focus on more strategic tasks and driving growth.
InvoiceStack is an invoicing and billing integrator that helps businesses streamline their billing process with QuickBooks and Xero. It allows businesses to create, send and schedule invoices straight from a HubSpot deal card without switching between HubSpot and their accounting software.
How can it help you?
Xero and Quickbooks have a historically ‘clunky’ integration with HubSpot. Using an integration like InvoiceStack, you can streamline and simplify your billing processes inside HubSpot’s CRM.
Databox is a business analytics platform consolidating data from multiple sources into a single, easy-to-use dashboard. It tracks data from multiple domains and software and places it into a customisable dashboard, enabling you and your team to access all your data points inside one portal.
Despite HubSpot having highly customisable reporting capabilities, it does fall short of a deep analysis of your data points. Databox enables real-time data analytics within its portal, enabling you to track key performance indicators cross-platform. By connecting it to HubSpot, you can see your HubSpot analytics alongside other KPIs and measure it against revenue metrics with much more detail.
WooCommerce is an open-source e-commerce platform designed for businesses using a WordPress site. However, you can connect your WooCommerce account with HubSpot using an integration that syncs all data from your WordPress site to your HubSpot CRM.
If you have a WordPress site, you will know the trials and tribulations of syncing your website audience data into a HubSpot CRM. Using this integration, you can ensure that when someone purchases your product, all the data touch points will be pushed into your HubSpot CRM - so you have a clearer view of your customer’s interactions with your business.
Stripe is a payment processing platform enabling businesses to securely accept and manage online payments. Its HubSpot integration works seamlessly with the CRM, enabling sales reps and deal owners to track, process and send out customer quotes and subscriptions.
As mentioned, other accounting systems work ‘clunkily’ with HubSpot. Stripe, however, integrates Stripe Checkout into a HubSpot quote, making it easier for businesses to collect customer payments. Throughout this process, it will log all information into the CRM, giving you full visibility of your contacts’ payment progress.
Syncari is a data automation platform that helps businesses manage and synchronise their data across various systems and applications. Its primary function is to connect your complete tech stack, ensuring that your data is always shared across all your systems.
Syncari helps businesses maintain data consistency and accuracy across various platforms. It helps businesses eliminate duplicate records, enhance data quality and make better-informed decisions based on reliable information. By improving the hygiene of your data, Syncari can help you identify revenue plays for your Go-To-Market strategy.
Zendesk is a customer service and support platform that helps businesses manage customer interactions across many platforms. It enables businesses to build long-lasting relationships with customers, keeping customer success reps notified when an issue arises.
The primary function of Zendesk is to simplify the customer success process. It centralises customer interactions, which, in turn, enables businesses to provide more personalised and time-effective solutions to customer problems. Its integration with HubSpot ensures that customer information is upheld and the data within HubSpot remains hygienic.
Arrows is a HubSpot-native software that helps businesses onboard their customers more effectively. Using a dashboard directly linked to HubSpot’s service hub, you can track the progress of customer onboarding to ensure no bottlenecks within your customer success cycle.
As it’s a native HubSpot tool, you can activate it straight from your HubSpot portal while having an external dashboard for your clients to review. All documentation and information entered gets synced to your HubSpot portal, ensuring all data information is current. Furthermore, its deep reporting functionality enables you to health-score your onboarding clients and identify any inefficiencies within your onboarding process.
ClickUp is a comprehensive project management platform centralising task management and team collaboration. It enables project managers to organise tasks, set priorities, assign responsibilities to other team members and track progress on ongoing work.
ClickUp’s comprehensive suite offers businesses task management, document sharing, and integrations - improving efficiency. Its integration with HubSpot enables users to create automations within workflows, which can trigger new tasks within ClickUp and much more.
Slack is a team and client communication and collaboration platform that allows businesses to communicate in real-time through direct messages, channels and huddles. Its cost-effective and easy-to-use interface enables businesses to communicate more effectively with one another.
Slack’s integration with HubSpot enables you to create tasks for people within the Slack platform without the need to go into HubSpot. On the other hand, you can automatically set contact and meeting updates to be sent straight from the HubSpot CRM into slack channels, so all your teams can be up-to-date about what’s happening inside the CRM.
Typeform is a form-building and survey software that helps businesses create interactive and engaging forms to collect data from their website. The forms are embedded directly into a website, simplifying the form-filling process for the user.
With its extensive logic and form-building options, Typeform transforms the data collection process. Its customisable designs let brands tailor forms to their brand identity and make what was previously a cumbersome and boring process into one that is interactive for the user.
We hope this top 20 list of HubSpot integrations help you optimise your sales, marketing, customer success and RevOps teams. As a HubSpot agency, we’re happy to answer any platform-related questions or help you on your HubSpot journey. Get in touch!