Persona Intelligence Audit

Assess persona quality and identify gaps between stated preferences and actual behaviour

How many buyer personas do you currently have?

When were your personas last updated?

Primary source of persona data?

Do you track actual customer behaviour vs. stated preferences?

Are win/loss insights integrated into persona updates?

Do you synthesise signals from sales, CS, support, and product?

How do you detect when personas become outdated?

How aligned are personas with your actual ICP?

50% aligned

How actively do GTM teams use personas?

How do personas inform product/messaging personalisation?

Assessment

Description will appear here

Foundation Quality 0/100

Behavioural Validation 0/100

Drift Detection 0/100

Persona Activation 0/100

Receive a comprehensive analysis with specific action items to improve persona intelligence