Competitive Intelligence System Scorecard

Evaluate your competitive intelligence capabilities and get build vs. buy recommendations

Intelligence Capture

How many sources feed your competitive intelligence?

How often is competitive intelligence captured?

Primary capture method?

Intelligence Organisation

Battlecard coverage?

Battlecard structure?

Can reps find relevant intel in under 2 minutes?

Intelligence Freshness

How often are battlecards updated?

How do you detect when intel becomes stale?

Competitive landscape monitoring?

Intelligence Activation

What percentage of sales reps actively use battlecards?

50% adoption

Are battlecards integrated into deal workflows?

Do you track competitive intelligence usage?

Learning & Improvement

Win/loss insights feed back into competitive intel?

Do you track competitive displacement opportunities?

How do you measure competitive intelligence effectiveness?

Your Competitive Intelligence System Score

Rating

Summary will appear here

Category Breakdown

Intelligence Capture

Assessment

Intelligence Organization

Assessment

Intelligence Freshness

Assessment

Intelligence Activation

Assessment

Learning & Improvement

Assessment

Build vs. Buy Recommendation

Estimated Implementation Timeline

Custom Build

16-24 weeks

Effort description

Recommended

Pre-Built System

2-4 weeks

Effort description

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Competitive Intelligence System Scorecard

Intelligence Capture

Intelligence Organisation

Intelligence Freshness

Intelligence Activation

Learning & Improvement

Your Competitive Intelligence System Score

Category Breakdown

Intelligence Capture

Intelligence Organization

Intelligence Freshness

Intelligence Activation

Learning & Improvement

Build vs. Buy Recommendation

Estimated Implementation Timeline

Custom Build

Pre-Built System

Get Your Detailed Scorecard Report

Ready to Upgrade Your Competitive Intelligence?