GTM Intelligence Maturity Assessment

Assess your GTM maturity across 7 dimensions and get a personalised evolution roadmap

1

Data Infrastructure

How is GTM data captured and organised?

Reactive (Level 1)

Data scattered across tools, manual exports, spreadsheets

Responsive (Level 2)

Basic CRM with some integrations, data siloed by function

Predictive (Level 3)

Unified data warehouse, cross-functional visibility

Autonomous (Level 4)

Real-time data flows, automated intelligence synthesis

2

Competitive Intelligence

How do you capture and activate competitive intelligence?

Reactive (Level 1)

Reps ask "how do we compare?" each time

Responsive (Level 2)

Quarterly battlecard updates, Google Docs

Predictive (Level 3)

Systematic tracking, win/loss integrated

Autonomous (Level 4)

Auto-updating battlecards, displacement workflows

3

Customer Intelligence

How do you validate and maintain buyer personas?

Reactive (Level 1)

Assumption-based personas, rarely updated

Responsive (Level 2)

Annual research, interview-based

Predictive (Level 3)

Quarterly validation with behavioral data

Autonomous (Level 4)

Continuous stated vs. actual comparison, drift alerts

4

Launch Readiness

How do you assess if launches are actually ready?

Reactive (Level 1)

Launch when product ships, gaps discovered post-launch

Responsive (Level 2)

Task completion checklist (deliverables done?)

Predictive (Level 3)

Multi-dimensional scoring, go/no-go thresholds

Autonomous (Level 4)

Predictive readiness model, learns from past launches

5

Cross-Functional Coordination

How do GTM functions stay aligned?

Reactive (Level 1)

Heroic individuals bridge gaps, Slack archaeology

Responsive (Level 2)

Weekly syncs, email threads, shared docs

Predictive (Level 3)

Shared dashboards, systematic status tracking

Autonomous (Level 4)

Automated intelligence flows, exception-only meetings

6

Learning Velocity

How quickly do insights inform strategy?

Reactive (Level 1)

Learning stuck in people's heads, rarely captured

Responsive (Level 2)

Quarterly retrospectives, action items in decks

Predictive (Level 3)

Monthly win/loss synthesis, pattern detection

Autonomous (Level 4)

Continuous feedback loops, insights activate within days

7

Strategic Visibility

How quickly can you answer strategic questions?

Reactive (Level 1)

Days to answer "what's working?", manual analysis

Responsive (Level 2)

Hours to compile from multiple systems

Predictive (Level 3)

Minutes via dashboards, pre-built reports

Autonomous (Level 4)

Real-time intelligence, proactive alerts

Your GTM Intelligence Maturity Stage

Stage Name

Overall Score: 0/28

Description

Maturity by Dimension

Your Evolution Roadmap

Peer Comparison

Your maturity:

Industry median: Responsive (Level 2)

Top quartile: Predictive (Level 3)

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