Question 1

What is a PLG diagnostic?

Accepted Answer

A PLG diagnostic is a structured assessment that evaluates how mature your product-led growth motion is across the key dimensions that drive self-serve conversion and inside sales efficiency. It identifies where PQL identification, scoring, handoff, and attribution are breaking down and maps those gaps to a prioritised fix plan.

Question 2

Who should use this PLG diagnostic?

Accepted Answer

This diagnostic is designed for B2B SaaS and fintech revenue leaders, product marketing managers, RevOps architects, and inside sales leaders who want to understand why their PLG motion is not converting as well as it should, or who are building a PLG motion for the first time.

Question 3

How long does the PLG diagnostic take?

Accepted Answer

The diagnostic takes approximately 15 to 45 minutes depending on how much discussion each question prompts. It covers 18 questions across six sections and is designed to be completed collaboratively with your GTM, product, and sales teams.

Question 4

What does the PLG diagnostic measure?

Accepted Answer

The diagnostic scores your PLG readiness across six dimensions: Product-Led Foundation, PQL Identification, PQL Scoring and Qualification, Inside Sales Handoff, Attribution and Visibility, and GTM Alignment. Each section is scored and mapped to a phase in the ARISE GTM Methodology.

Question 5

What do I get at the end of the PLG diagnostic?

Accepted Answer

You receive a scored report out of 36, a PLG maturity tier (Pre-Nascent, Emerging, Established, or Mature), a section-by-section heat map, a list of your highest-impact gaps tagged as Critical or Partial, and a set of priority ARISE methodology phases recommended for your situation.

Question 6

What is a PQL and why does it matter for PLG?

Accepted Answer

A Product Qualified Lead (PQL) is a user who has demonstrated buying intent through in-product behaviour rather than form fills or ad clicks. PQLs matter because they convert at significantly higher rates than MQLs, arrive with context your inside sales team can use, and are generated passively by your product rather than requiring paid acquisition spend.

Question 7

How does the ARISE methodology relate to PLG?

Accepted Answer

The ARISE GTM Methodology — Assess, Research, Ideate, Strategise, Execute — provides the framework for diagnosing and fixing PLG gaps. The diagnostic maps each gap to the ARISE phase where it should be addressed, so you leave with a sequenced action plan rather than an unordered list of problems.

Question 8

What happens after the PLG diagnostic?

Accepted Answer

After completing the diagnostic, you can book a Discovery Sprint with Arise GTM to turn the gap report into a prioritised PLG implementation plan. This typically covers PQL definition, CRM instrumentation, scoring model design, IS playbook build, and attribution reporting.

PLG Diagnostic

PLG Diagnostic Report

Priority ARISE Phases for This Prospect

Highest-Impact Gaps