In a little over 8 weeks, we had generated 300 leds, set 60 appointments and landed 12 new clients.
The campaign was successful. However, we saw a lot of inertia and stagnation of decision-making from the leads tied into the lockdowns at the time. Many companies we spoke to during COVID still haven’t made much progress.
A lack of investment in digital transformation is likely a significant factor in why many companies still invest in CRM and other essential marketing and sales tools.