Improve retention, decrease churn and deliver an optimal customer experience in weeks.
A powerful partner for GTM teams on HubSpot.
Arise GTM offers Customer.io consulting for SaaS startups and enterprise marketing teams, including platform setup, campaign management, and team training. We help you harness Customer.io’s most powerful features (behavioural automation, onboarding flows, in-app messaging, and event-triggered campaigns) to turn customer interactions into conversions.
A powerful, fast-paced, all-action sprint to implement and optimise Customer.io into your existing or underperforming tech stack or strategy.
A fast-paced optimisation program for teams suffering from high churn and low acquisition, particularly in PLG GTM motions.
For scaling and midmarket GTM teams that need to twin HubSpot with an in-app tool that delivers fast, accurate messaging to enhance conversion.
Send the right message at the right time based on what your users do (or don’t do). Customer.io excels in this kind of behavioural targeting, enabling deep personalisation based on user actions. Instead of generic blasts, triggered campaigns are proven to deliver far higher engagement, up to 4× more revenue than standard email campaigns. In short, smarter automation = happier customers and higher ROI.
Don’t leave new sign-ups hanging. We’ll help you build automated welcome sequences that guide each user to that “aha!” moment when your product’s value clicks. Customer.io makes it easy to create personalised onboarding journeys that set new customers up for success , boosting activation, retention, and long-term loyalty from the start.
Reach your users right inside your product with timely, contextual messages. Whether it’s a friendly nudge, a tooltip, or a celebratory confetti pop-up, Customer.io can trigger in-app messages based on real-time customer behaviour. This means you can engage users at the perfect moment – when they’re actively using your app – to drive action and delight (without waiting for an email to be read).
Leverage event-triggered campaigns to respond instantly to any user milestone or action. With Customer.io, you can launch workflows based on virtually anything: a sign-up, feature usage, a subscription renewal, or even a non-action, such as inactivity.
The platform enables you to trigger campaigns based on unlimited attributes, events, or custom criteria, ensuring your messaging is always timely and highly relevant. No more one-size-fits-all blasting; every campaign feels tailor-made for the individual.
Years
Awards
Of Strategies
Proven Methodology
Paul Sullivan is the author of Go To Market Uncovered, a powerful exploration of how to take your product or service to market with his proprietary ARISE framework, which you can implement in under 30 days.
This book walks GTM teams through a practical and pragmatic approach to customer acquisition, aligning teams around a central tech stack and unifying product marketing, customer marketing, sales, CS, RevOps and leadership around his proprietary ARISE GTM Methdology®.
This proven strategy works for early-stage mid-market growth teams, looking for a sustainable long-term approach to revenue growth.
Available at all major international bookstores.
We hired Paul's team based on a recommendation from our ABM technology partner, and it has been one of the best experiences we've had.
We highly recommend the Arise team. If you're looking for a trusty HubSpot partner, contact Paul.
I would highly recommend Paul and Arise GTM to any B2B SaaS organisation looking to optimise their tech approach to CRM.
I can highly recommend them as a collaborative, honest and results-driven agency - particularly for fast-growing b2b tech/SaaS businesses.
The team deserves high recommendations for their marketing strategy and HubSpot technical knowledge. They are deeply committed to projects and smooth collaboration.
Paul is one of the brightest minds out there on digital growth. He has deep insights coming from practical and extensive experience in demand generation, ABM and online marketing. Paul was able to holistically review our marketing and make a meaningful impact in improving its performance. He is an absolute pleasure to work with!
Let’s talk! Schedule your free Customer.io consultation with our team today, and we’ll show you how to turn those fancy features into real results. No jargon, no fluff – just a friendly, expert chat about boosting your engagement and revenue
Customer.io is not a CRM; it’s a behavioural messaging platform. It excels at sending personalised email, SMS, push, and in-app messages based on user events and data. You’d typically pair it with a CRM (like Salesforce or HubSpot) or data warehouse to supply the customer data. HubSpot, on the other hand, includes a CRM with contact/company management as part of its platform.
HubSpot has a very user-friendly email editor with templates, plus built-in deliverability tools, analytics, and integrations to website content. Customer.io allows more flexibility (raw HTML or templated) and real-time sending. If you need basic email blasts and landing pages, HubSpot is easier. If you need highly dynamic, event-driven emails (like transactional or usage-based) in a technical stack, Customer.io may offer more control.
HubSpot provides integrated dashboards for marketing ROI, sales funnel, and customer success metrics, all within one platform. Customer.io provides detailed logs of each message and engagement, but leaves cross-channel analysis to external tools. In practice, use HubSpot when you want out-of-the-box reports on leads and revenue; use Customer.io when you want to funnel engagement data into a BI tool or warehouse for custom analysis.
Customer.io can do some ABM-style campaigns if you treat company or account data as objects (they added features for branches on objects). However, HubSpot has specific ABM tools (target account lists, company scoring, etc.) that make full-funnel ABM easier to manage. For ABM, most GTM leaders lean on HubSpot or other CRM-based platforms.
HubSpot has a free tier (with CRM) and modular pricing for Marketing, Sales, and Service Hubs. It can get expensive at Enterprise scale. Customer.io’s pricing is based on message volume and features (it starts around $100/month and scales). Generally, HubSpot’s all-in-one approach has a higher cost but more features; Customer.io is typically cheaper if you only need messaging and have your own tech stack.
Both platforms are rapidly innovating. HubSpot’s 2024/2025 updates (Breeze AI, Copilot, Lookalike Lists, Journey Automation) add advanced AI and enterprise features. Customer.io’s roadmap (per release notes) includes more CDP integrations, UI improvements, and messaging enhancements. Keep an eye on each roadmap, but choose based on current fit: HubSpot for unified growth, Customer.io for agile experimentation.