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Customer.io for B2B PLG Tech Brands

Improve retention, decrease churn and deliver an optimal
customer experience in weeks.

A powerful partner for GTM teams on HubSpot.

Connected customer experiences at scale

Arise GTM offers Customer.io consulting for SaaS startups and enterprise marketing teams, including platform setup, campaign management, and team training. We help you harness Customer.io’s most powerful features (behavioural automation, onboarding flows, in-app messaging, and event-triggered campaigns) to turn customer interactions into conversions.

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Enhanced user experience for PLG tech startups

Adopt Customer.io's in-app messaging and onboarding with HubSpot's powerful CRM and sales tools for rapid revenue creation

Behavioural Automation

Send the right message at the right time based on what your users do (or don’t do). Customer.io excels in this kind of behavioural targeting, enabling deep personalisation based on user actions. Instead of generic blasts, triggered campaigns are proven to deliver far higher engagement, up to 4× more revenue than standard email campaigns. In short, smarter automation = happier customers and higher ROI.

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Onboarding Flows

Don’t leave new sign-ups hanging. We’ll help you build automated welcome sequences that guide each user to that “aha!” moment when your product’s value clicks. Customer.io makes it easy to create personalised onboarding journeys that set new customers up for success , boosting activation, retention, and long-term loyalty from the start.

Powerful onboarding with contextual in-app messaging and onboarding playbooks

Increase onboarding and retention by up to 40% with Customer.io's multi-channel touchpoints

In-App Messaging

Reach your users right inside your product with timely, contextual messages. Whether it’s a friendly nudge, a tooltip, or a celebratory confetti pop-up, Customer.io can trigger in-app messages based on real-time customer behaviour. This means you can engage users at the perfect moment – when they’re actively using your app – to drive action and delight (without waiting for an email to be read).

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Event-Triggered Campaigns

Leverage event-triggered campaigns to respond instantly to any user milestone or action. With Customer.io, you can launch workflows based on virtually anything: a sign-up, feature usage, a subscription renewal, or even a non-action, such as inactivity.

The platform enables you to trigger campaigns based on unlimited attributes, events, or custom criteria, ensuring your messaging is always timely and highly relevant. No more one-size-fits-all blasting; every campaign feels tailor-made for the individual.

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Ready to Unlock Customer.io’s Full Potential?

Let’s talk! Schedule your free Customer.io consultation with our team today, and we’ll show you how to turn those fancy features into real results. No jargon, no fluff – just a friendly, expert chat about boosting your engagement and revenue

FAQs

Is Customer.io a CRM or marketing platform?

Customer.io is not a CRM; it’s a behavioural messaging platform. It excels at sending personalised email, SMS, push, and in-app messages based on user events and data. You’d typically pair it with a CRM (like Salesforce or HubSpot) or data warehouse to supply the customer data. HubSpot, on the other hand, includes a CRM with contact/company management as part of its platform.

Which is better for email marketing, HubSpot or Customer.io?

HubSpot has a very user-friendly email editor with templates, plus built-in deliverability tools, analytics, and integrations to website content. Customer.io allows more flexibility (raw HTML or templated) and real-time sending. If you need basic email blasts and landing pages, HubSpot is easier. If you need highly dynamic, event-driven emails (like transactional or usage-based) in a technical stack, Customer.io may offer more control.

How do analytics compare between HubSpot and Customer.io?

HubSpot provides integrated dashboards for marketing ROI, sales funnel, and customer success metrics, all within one platform. Customer.io provides detailed logs of each message and engagement, but leaves cross-channel analysis to external tools. In practice, use HubSpot when you want out-of-the-box reports on leads and revenue; use Customer.io when you want to funnel engagement data into a BI tool or warehouse for custom analysis.

Can I use Customer.io for account-based marketing (ABM)?

Customer.io can do some ABM-style campaigns if you treat company or account data as objects (they added features for branches on objects). However, HubSpot has specific ABM tools (target account lists, company scoring, etc.) that make full-funnel ABM easier to manage. For ABM, most GTM leaders lean on HubSpot or other CRM-based platforms.

What about pricing differences?

HubSpot has a free tier (with CRM) and modular pricing for Marketing, Sales, and Service Hubs. It can get expensive at Enterprise scale. Customer.io’s pricing is based on message volume and features (it starts around $100/month and scales). Generally, HubSpot’s all-in-one approach has a higher cost but more features; Customer.io is typically cheaper if you only need messaging and have your own tech stack.

How do upcoming features factor in?

Both platforms are rapidly innovating. HubSpot’s 2024/2025 updates (Breeze AI, Copilot, Lookalike Lists, Journey Automation) add advanced AI and enterprise features. Customer.io’s roadmap (per release notes) includes more CDP integrations, UI improvements, and messaging enhancements. Keep an eye on each roadmap, but choose based on current fit: HubSpot for unified growth, Customer.io for agile experimentation.

Customer.io unleashed: Your secret weapon for lifecycle GTM

Using Customer.io to drive behavioural campaigns that convert in real-time with the right user segments