Go-To-Market
Uncovered
Welcome to my pre-registration page for the launch of my first book with international publisher Wiley.
Pre-register for your copy below to access a launch discount, extra private events, and a private members area with all the supporting files and frameworks discussed in the book.
Available to Order
About Paul Sullivan
In 2019, Paul created The ARISE GTM Methodology®, a comprehensive approach to GTM that successfully helps you launch a product or optimise a failing GTM strategy. This approach takes stock of your past, researches options for your present state and then plans for the future.
Based on that strategy, this book aligns marketing, sales and customer success around your CRM and delves into a robust process that works across the organisation, driving long-term success through a stable flywheel motion.
The book is out in Spring 2025, so pre-register for your copy today.
