Supercharge your go-to-market strategy
Struggling with your go-to market strategy?
Let's give you a breakdown of where you can win
This assessment is designed to establish a baseline of your go-to-market (GTM) challenges and give you a guide to the tasks you must undertake for a successful product launch across marketing, sales and customer success.
The response provided will depend on your answers; we suggest being as honest as possible so you get the right advice and guidance.
After each section, you’ll get a rating. Whatever your score, you’ll receive related guidance and resources to help you course correct.
At the end of the assessment, you will receive an email report with your breakdown and those resources so you can go smash your go-to-market strategy.
Let's get underway
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Getting started and recruitment: Poor
You still need some education about product marketing and its value in the go-to-market process and beyond. As such, you haven't yet invested in a product marketing resource.
We can help. Check out these resources (here, here and here) on the role of product marketing.
If you're looking for support, we have a host of fractional product marketing managers available.
Getting started and recruitment: Good
You're in one of two scenarios: Either you
- have a product marketing resource, but you're unclear of their role and output or
- feel fully confident in how PMMs could help your business but haven't gotten around to hiring yet.
We can help. If it's the first point, check out these resources (here and here) on the role of product marketing.
If you're looking for support, we have a host of fractional product marketing managers available.
Getting started and recruitment: Best
You understand the value of product marketing and have a product marketer in your team. Hooray! This is the first step of success in your GTM journey.
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Discovery: Poor
Discovery is a fundamental building block of going to market and you've still got quite a bit of work ahead.
Check out this article for help on getting started.
Discovery: Good
Discovery is a fundamental building block of going to market and you're in a good place. But there's more to be done.
Check out this article for frameworks that can help you finalise this stage of your GTM.
Discovery: Best
Discovery is a fundamental building block of going to market and you've done the hard graft. You understand your customers, market and competitors. Well done!
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Target audience: Poor
Understanding your target audience in-depth, as well as what essential jobs you can help them with to make their lives easier, is vital to your GTM success. You still need to complete these tasks before you're ready to go to market.
Here's an article delving into the "why" behind buyer personas, and if you're finding the creation of them overwhelming, check out our workshop.
Target audience: Good
Understanding your target audience in-depth, as well as what essential jobs you can help them with to make their lives easier, is vital to your GTM success. It looks like you may have started these tasks but aren't quite there yet in terms of completion.
Here's an article delving into buyer personas, and if you're finding the creation of them overwhelming, check out our workshop.
Target audience: Best
Understanding your target audience in-depth, as well as what essential jobs you can help them with to make their lives easier, is vital to your GTM success. It looks like you've completed (or nearly completed) these tasks, putting you that much closer to launching. Bravo!
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Positioning and messaging: Poor
Showcasing how you change a potential customer's world and what makes you awesome at it is fundamental to GTM. What story are you telling both internally and to the world? These are non-negotiables in your go-to-market strategy.
Here's a resource to help you get started.
Positioning and messaging: Good
Showcasing how you change a potential customer's world and what makes you awesome at it is fundamental to GTM. What story are you telling both internally and to the world? These are non-negotiables in your go-to-market strategy, but it looks like you've made a dent in them. Keep going!
Here's an article that can help get you over the line.
Positioning and messaging: Best
Showcasing how you change a potential customer's world and what makes you awesome at it is fundamental to GTM.
What story are you telling both internally and to the world?
These are non-negotiables in your go-to-market strategy, but it looks like you're at the finishing line with these tasks.
Keep up the good work!
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Overview: Poor
We've known companies whose original pricing was made up on a whim. We don't recommend this. It makes growth and scale tough when not grounded in market and competitor research. You still have work to do.
Check out this article for support.
Overview: Good
We've known companies whose original pricing was made up on a whim. We don't recommend this. It makes growth and scale tough when not grounded in market and competitor research. You've made a good start, but there's still some work to do.
Check out this article for support.
Overview: Best
We've known companies whose original pricing was made up on a whim. But it doesn't look like you're one of them! Great job on building your pricing off of market and competitor research.
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Overview: Poor
Going to market is tough. There's a lot of work involved, and there are no shortcuts. Many of the tasks we've asked you about in this section often get ignored or overlooked - but set you up for success in the long run. You don't want to be retrofitting or scrambling for this information at a later date—it's time to get it done.
We can help. Check out our GTM workshop. For more in-depth support, ARISE is here.
Overview: Good
Going to market is tough. There's a lot of work involved, and there are no shortcuts. Many of the tasks we've asked you about in this section often get ignored or overlooked - but set you up for success in the long run. You don't want to be retrofitting or scrambling for this information at a later date. You may have done some, but it's time to complete the rest.
If you need some support, check out our GTM workshop. For more in-depth support, ARISE is here.
Overview: Best
Going to market is tough. There's a lot of work involved and there are no shortcuts. Many of the tasks we've asked you about in this section often get ignored or overlooked - but set you up for success in the long-run. You've recognised this and covered these all-important bases. Fantastic!
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Overview: Poor
Sales enablement sets your team up for success straight out the gate, giving them the tools, tactics and collateral to sell more effectively.
You must create these if you want them to deliver for you.
Have a look at this article on the benefits of sales enablement at GTM.
Overview: Good
Sales enablement sets your team up for success straight out the gate, giving them the tools, tactics and collateral to sell more effectively.
You must create these if you want them to deliver for you. It looks like you've started this process, but keep going.
Have a look at this article on the benefits of sales enablement at GTM.
Overview: Best
Sales enablement sets your team up for success straight out the gate, giving them the tools, tactics and collateral to sell more effectively. It looks like you've created these!
Don't forget to work closely with your product marketing function on this and collaborate with marketing to understand how you might measure the effectiveness of your sales enablement materials over time.
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Overview: Poor
Mapping out your buyer's journey and your customer experience from first touchpoint to post-sale helps reduce churn and shows you how you can delight your customers.
Business is made or broke on customer experience, so get on the front foot fast.
Check out the following resources to get you going (here, here and here). If you need additional support, we also conduct an onboarding workshop.
Overview: Good
Mapping out your buyer's journey and your customer experience from first touchpoint to post-sale helps reduce churn and shows you how you can delight your customers.
You're clearly on your way to completing these onboarding tasks, so keep going.
Check out the following resources to get you going (here, here and here). If you need additional support, we also conduct an onboarding workshop.
Overview: Best
Mapping out your buyer's journey and your customer experience from first touchpoint to post-sale helps reduce churn and shows you how you can delight your customers.
You understand this and have made your onboarding experience a priority. Well done!
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Overview: Poor
Mapping out your vision and priorities of your platform's development over time is essential to your GTM strategy. Without it, all other tactics fall flat. You aren't where you need to be with this yet.
If you need help getting going, have a look at this article.
Overview: Good
Mapping out your vision and priorities of your platform's development over time is essential to your GTM strategy. Without it, all other tactics fall flat. You've made a decent start, but aren't where you need to be with this yet.
If you need help, have a look at this article.
Overview: Best
Mapping out your vision and priorities of your platform's development over time is essential to your GTM strategy. You've got this in the bag!
Overview: Poor
Your self-assessment
This graph over the page shows the average ratings you gave yourself across the nine dimensions of the Go-to-Market assessment by Digital BIAS.
Overview: Good
Your self-assessment
This graph over the page shows the average ratings you gave yourself across the nine dimensions of the Go-to-Market assessment by Digital BIAS.
Overview: Best
Your self-assessment
This graph over the page shows the average ratings you gave yourself across the nine dimensions of the Go-to-Market assessment by Digital BIAS.
Overview
Your self-assessment
This graph over the page shows the average ratings you gave yourself across the nine dimensions of the Go-to-Market assessment by Digital BIAS.
