We help B2B SaaS fintech and service teams regain control of pipeline, lifecycle, and GTM decision-making — without replatforming, disruption, or big-bang transformation.
Built for scaling teams where complexity has outpaced governance.
Your tools are busy — but confidence is low. HubSpot shows activity across the board, but leadership still debates which metrics to trust.
‘Ready to buy’ means different things to different teams. Sales, marketing, and lifecycle all operate from different signals — and alignment is fragile.
Decisions are getting harder, not easier, as you scale. Revenue complexity increases, but ownership of the whole system doesn’t.
Revenue control is the ability to make growth decisions with confidence.
It means your pipeline, lifecycle, and GTM motion are aligned around a single, trusted signal — so leadership knows what’s happening, why it’s happening, and what to do next.
Not more dashboards. Not more process. Control.
We work with B2B SaaS fintech and Services companies, typically between 50–300 employees, where:
Revenue complexity has outgrown intuition
HubSpot is live but poorly governed
GTM decisions feel higher-risk than they used to
No single owner has end-to-end visibility
If you’re still early-stage, or already fully enterprise-governed, this won’t be a fit — and that’s intentional. Larger teams should see our ARISE Revenue OS, the same system, applied at enterprise scale.
A focused engagement designed to stabilise revenue signal, align lifecycle execution,
and restore leadership confidence — fast.
Diagnose
We map where revenue signal breaks across pipeline, lifecycle, and GTM ownership.
Stabilise
We bring signal integrity, governance, and alignment back under control inside your existing stack.
Establish control
Leadership gets decision-grade visibility and a clear operating model going forward.
What stays the same
Your CRM and core tools
Your team structure
Your day-to-day execution
What changes
Confidence in the numbers
Alignment on what matters now
Speed and safety of decisions
Designed to reduce disruption, not create it.
A system behind the scenes — without forcing you to buy into it
Revenue Control is delivered using the ARISE™ GTM methodology — a proven operating system for aligning strategy, intelligence, enablement, and execution inside your CRM.
You don’t need to understand the system to benefit from it. Your team just feels the difference.
The methodology that powers the system. Want to understand the thinking before you implement? Start with the book. Published by Wiley 2025.
Ray de Silva,
CCO, HubX CapitalSameer Bhatia
Founder & CEO, ProProfsHeidi Humphries
Director Sales & Marketing, DSSIJody Leon
CMO, DSMN8James Hodgson
UK CEO, 300BrainsMarkku Vuorinen
Head of Demand Generation, ContractbookChallenge: HUBX needed more than a CRM migration; they needed a RevOps reset.
Results:
20% increase in outbound rep productivity
40% reduction in admin time
Automated qualification and routing inside HubSpot + Drift
Schedule a focused executive review to identify where revenue visibility and GTM control break down — and what to do next.
No cost. No obligation. Just clarity.