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Fix My Operating System

Product-Led Growth Agency for B2B SaaS & Fintech Brands

You're sitting on $1M+ in revenue that product usage data could unlock, but your CRM doesn't speak product. We fix that in 4 weeks.

Calculate Your Revenue Leak →
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Built on HubSpot

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Connected Natively

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Deployed Day 1

The Problem: Your Product and Revenue Teams
Don't Speak the Same Language

Product Team's View

📊 12,000 signups/month
⚡ 3,500 weekly active users
🎯 800 activated users
💡 200 hitting feature limits
👥 150 inviting teammates
🔗 75 connecting integrations

Your product team sees thousands of engagement signals every day.

Revenue Team's View

📝 40 "qualified" leads (from forms)
❓ Unknown product usages
🤷 No user intent signals
⏰ 75-day sales cycles
💸 Churn surprises every month
 

Your revenue team is flying blind, chasing cold leads while hot users are in your product right now.

80%

Of product signups never reach sales.

$360K

Lost annually to preventable churn.

60+

Extra days to close each deal.

What This Gap Costs You (Real Numbers)

Based on a typical B2B SaaS company with 1,000 monthly signups and $10K ACV,
here's what you're leaving on the table:
TOTAL ANNUAL REVENUE LEAK: $1.935M

Unmonetised Signups $720K/year

The Revenue Leak:

  • 1,000 monthly signups
  • Only 2% convert today
  • 3% should be PQLs (30 qualified users/month)
  • At 20% close rate = 6 new customers/month
  • 72 customers/year × $10K = $720K

What's Missing:

  • No product usage scoring
  • Sales doesn't know who's ready
  • Hot users fall through cracks

Preventable Churn $360K/year

The Revenue Leak:

  • $500K monthly recurring revenue
  • 10% monthly churn = $50K at risk
  • 60% could be saved with early intervention
  • $30K saved monthly × 12 = $360K/year
  • Acquisition and retention mismatched

What's Missing:

  • No health monitoring
  • CS is reactive, not proactive
  • Churn surprises every month

Missed Expansion $375K/year

The Revenue Leak:

  • 500 active customers
  • 15% should expand annually (75 upsells)
  • Average expansion: $5K
  • Total: $375K expansion revenue
  • Disconnected insights
  • Siloed tech stacks

What's Missing:

  • No visibility into feature limit hits
  • No team growth detection
  • No usage spike alerts

Sales Velocity Drag $480K/year

The Revenue Leak:

  • 75-day average sales cycle
  • Could be 30 days with product data
  • 5 sales reps closing 2 deals/month each
  • Could close 5 deals/month with faster cycles
  • 3 extra deals/rep/month × $10K × 5 reps × 12 = $1.8M
  • Conservative capture: 26% = $480K

What's Missing:

  • Product usage in deal context
  • Intent signals for timing
  • Pre-educated buyers

The ARISE PLG Revenue Operating System

We built the complete system that turns your product usage data into automated revenue. Not consulting. Not "let's figure it out together." A pre-built, production-ready platform that deploys in 1 day.
PILLAR 1

Intelligence Foundation

The PLG User Object
(93 Pre-Built Properties)

What It Tracks:

  • Core Identity (5 properties)
    Who they are, signup date, status
  • Engagement & Usage (11 properties)
    Activity, features used, session data
  • Activation & Onboarding (8 properties)
    Milestone tracking, time to value
  • PQL Scoring (8 properties)
    Intent signals, readiness indicators
  • Health & Risk (8 properties)
    Churn prediction, satisfaction scores
  • Trial & Conversion (9 properties)
    Trial status, conversion signals
  • Revenue & Plan (7 properties)
    MRR, LTV, plan details
  • Event Triggers (10 properties)
    Feature limits, team growth, usage spikes
Why This Matters:

You don't have to figure out what to track. We've done the trial and error. These 93 properties capture everything that predicts conversion, expansion, and churn.

PILLAR 2

Automation
Engine

12 Pre-Built
Revenue Workflows

Acquisition & Activation

  • User Lifecycle State Machine - Routes users to right workflows
  • PQL Scoring Engine - Scores every user in real-time (15 signals)
  • Onboarding Acceleration - Drives to activation milestone
  • Trial Conversion Campaign - Maximises trial-to-paid conversion

Expansion & Growth

  • Expansion Revenue Engine - Detects upgrade readiness
  • Usage Anomaly Detector - Finds spikes and opportunities
  • Product Qualified Account Rollup - Aggregates company-level signals

Retention & Health

  • Churn Prevention & Health Monitoring - Saves at-risk customers
  • Re-engagement Rescue - Wins back inactive users

Intelligence & Sync

  • Contact-to-PLG User Sync - Enriches CRM with product data
  • Deal Stage Automation - Progresses deals based on usage
  • Behavioural Cohort Analysis - Strategic reporting
Why This Matters:

300+ hours of workflow design already done. Enrollment triggers, branch logic, email templates, task assignments, it's all built. You're not starting from scratch.

PILLAR 3

Revenue
Visibility

4 Executive Dashboards
+ 5 Custom Reports

Dashboards

  1. Executive PLG Overview - Total users, PQLs, pipeline, conversion rates
  2. Sales PLG Pipeline - Open PQLs, hot trials, high-intent users
  3. Customer Success - At-risk users, health alerts, NPS trends
  4. PLG Operations - Workflow performance, data sync health, cohort analysis

Custom Reports

  1. Cohort Retention Analysis - Week 1, 4, 8, 12 retention by cohort
  2. PQL Conversion Funnel - From PQL → Deal → Customer
  3. Expansion Attribution - Revenue by trigger type
  4. Churn Analysis - Patterns, prevention effectiveness
  5. Feature Adoption - Popular vs. underused features
Why This Matters:

Sales sees their PQL queue. CS sees churn risks. Leadership sees the full product-led funnel. Everyone works from the same data for the first time.

Ready to talk?

As a partner to PLG teams, we help across the PLG lifecycle, from a stranger → paying customer. Our services cover the customer journey from user/persona development through marketing channels to optimised onboarding, with a focus on TTV.

Speak to the team →

We Connect Every Dot From Product Signup to Closed Deal

Stage 1: User Signs Up

  • Your product captures behavioural data
  • API sends to HubSpot
  • PLG User record created instantly

Stage 2: Intelligence Applied

  • 93 properties tracked automatically
  • PQL Scoring Engine calculates readiness (real-time)
  • Health Score monitors engagement

Stage 3: Workflows Activate

  • Right automation at the right time
  • Onboarding → Trial → Conversion flows
  • Expansion detection
  • Churn prevention triggers

Stage 4: Revenue Actions

  • PQL detected → Sales alerted (24h)
  • Feature limits hit → Expansion campaign
  • Health drops → CS intervention
  • Usage spikes → Pipeline opportunity

Stage 5: CRM Enrichment

  • Contact properties sync with PLG data
  • Company-level PQL aggregation
  • Deal stages auto-progress based on usage
  • Sales gets usage context in every conversation

Stage 6: Closed Deal

  • Average cycle: 30 days (down from 75)
  • Product-educated buyers
  • Data-driven conversations
  • Higher win rates

Key Metrics Overlay:

  • PQL identified: <2 hours
  • Sales contacted: Within 24h
  • Trial conversion rate: 15-25%
  • Churn save rate: 60-70%
  • Sales cycle: 60% faster

What PLG Intelligence Actually Lets You Do

Your product generates thousands of signals every day. Without the right system, they disappear into a data silo. With PLG Intelligence, every signal becomes a decision your team can act on inside HubSpot, where they already work.

The five questions you can finally answer:

1. "Who's actually ready to buy?"

Most teams chase every active user. Smart teams chase buying signals. PLG Intelligence scores every user based on what actually predicts conversion: pricing page visits, feature limits hit, team invites sent, upgrade CTA clicks, not just "time in app."

What changes: Sales stops wasting time on tourists. Marketing stops nurturing people who are already sold. Your PQL-to-opportunity rate goes up because you're only calling people showing real intent.

2. "Which trial users will convert, and which won't?"

You have 14 days (or 7, or 30) to turn a trial into revenue. Most teams treat every trial the same. PLG Intelligence calculates conversion probability based on activation speed, feature adoption, and engagement patterns,  then routes high-probability trials to sales while automating nurture for everyone else.

What changes: Your team focuses on the 20% of trials that represent 80% of potential revenue. Trial conversion rates improve because the right intervention reaches the right user at the right time.

3. "Who's about to churn... before they cancel?"

Churn doesn't happen overnight. Usage drops. Logins slow. Support tickets spike. Sentiment shifts. PLG Intelligence tracks all of it and flags at-risk accounts while there's still time to intervene.

What changes: CS gets proactive alerts instead of reactive fire drills. You save accounts that would have churned silently. Retention improves because you're catching warning signs weeks before the cancellation email.

We Don't Just Fix Your CRM.
We Drive Qualified Traffic to Your Product

The best PLG system in the world doesn't matter if nobody's signing up. We build the complete revenue engine: acquisition, activation, and monetisation.

Paid Acquisition (PPC)

What We Do:

  • Google Ads campaigns optimised for product-qualified signups
  • LinkedIn Ads targeting ICP with product-led messaging
  • Retargeting campaigns for trial users and free-to-paid conversion
  • UTM tracking integrated with PLG User object

What You Get:

  • Lower CAC through better targeting
  • Signup quality over quantity
  • Attribution from first touch to closed deal
  • A/B testing on product-led vs. sales-led messaging

Results We've Driven:

  • 42% reduction in CAC by targeting PQL intent
  • 3.2X conversion rate on free trial campaigns
  • 68% lower CPC with product-led messaging

Search Engine Optimisation (SEO)

What We Do:

  • Product-led content strategy (not just "what is X" content)
  • Comparison pages optimised for bottom-of-funnel searches
  • Use case landing pages that drive qualified signups
  • Technical SEO for product pages and signup flows

What You Get:

  • Organic traffic that actually converts
  • Rankings for high-intent product comparison keywords
  • Content that educates AND drives signups
  • Authority in your category

Results We've Driven:

  • 180% increase in organic signups in 6 months
  • 47% of new customers from organic search
  • Position #1-3 for 15+ high-intent keywords

AI & Generative Engine Optimisation (AEO/GEO)

What We Do:

  • Optimise for ChatGPT, Claude, Perplexity recommendations
  • Structure data for AI model training and citations
  • Create AI-friendly comparison content
  • Monitor AI search appearance and mentions

What You Get:

  • Show up when prospects ask AI "what's the best [your category]"
  • Structured comparison data AI models cite
  • First-mover advantage in AI-driven search
  • Brand visibility in AI-generated responses

Results We've Driven:

  • 23% of qualified signups from AI referrals
  • Featured in Perplexity/ChatGPT responses for 8 competitor comparison queries
  • 3.4X higher intent from AI-sourced leads

Content & Conversion Optimisation

What We Do:

  • Product-led landing pages optimised for signup conversion
  • Interactive calculators and ROI tools (like the one you just used)
  • Email nurture sequences for free-to-paid conversion
  • In-app messaging and onboarding optimisation

What You Get:

  • Landing pages that convert at 15-25% (vs. industry 2-5%)
  • Nurture sequences that drive activation
  • Content that moves users through product journey
  • A/B testing on signup flows and value props

Results We've Driven:

  • 340% increase in landing page conversion rates
  • 58% activation rate (vs. 35% baseline)
  • 19% free-to-paid conversion (vs. 12% baseline)

Last call for success

With experience as CTO, CRO, and CMO, the team is well-versed in PLG motions, and this is how we codified a PLG object to give teams on HubSpot rapid access to results-driven outcomes. Reporting, workflows, and a clean integration model roadmap that ensures ROI and results.

So what are you waiting for?

Speak to the team →

Our Product-Led Growth Consultancy Services:
From First Click to Expansion

We already have a PLG motion in HubSpot.

Great! Can you answer these questions right now:

  • How many PQLs did you generate last week?
  • What's your aggregate PQL-to-customer conversion rate?
  • Which trial users are hitting feature limits today?
  • What's your 30-day cohort retention rate?

If you can't answer these instantly, you're tracking product data but not turning it into revenue. That's where ARISE comes in.

Can't we just build this ourselves?

You absolutely could. Here's what that looks like:

  • Timeline: 3-6 months
  • Resources: RevOps + Sales Ops + Marketing Ops
  • Cost: $150K-$300K in internal time
  • Risk: 50/50 success rate (most abandon halfway)

OR deploy ARISE in 4 weeks and start seeing PQLs by week 3.

The question isn't "can you build it", it's "what else could your team accomplish with 6 months and $200K?"

This seems expensive

Expensive compared to what?

If you have 1,000 monthly signups at 2% conversion and $10K ACV:

  • You're converting 20 customers/month
  • ARISE identifies 30 PQLs/month (3% rate)
  • Just 5 extra conversions = $600K annual revenue
  • System pays for itself with 1 extra deal

The expensive decision is leaving $1M+ on the table every year.

How fast will we see results?

Most clients hit quick wins (shorter time-to-value, uplift in activation) inside 90 days; durable revenue gains (NRR, CAC payback) usually show up within two quarters once product, RevOps and growth loops are tuned. Timelines vary by data readiness and engineering bandwidth.

How long until we see ROI?

Conservative timeline:

  • Week 3: First PQLs routing to sales
  • Week 6: First deals closed from PLG motion
  • Week 12: Churn prevention saving customers
  • Month 4-6: Full system impact visible

What if our product doesn't send data to HubSpot?

We help with that. Three options:

  1. Simple: Use HubSpot API (we provide an integration guide)
  2. Medium: Use Zapier/Workato (we configure)
  3. Advanced: Custom integration (we can build)

90% of companies use option 1 or 2.

We're on HubSpot Starter. Will this work?

No. You need HubSpot Professional or Enterprise for:

  • Custom objects (PLG User)
  • Workflow automation
  • Custom reporting

But if you're doing PLG at scale, you should be on Professional anyway. The ROI from ARISE will cover your HubSpot upgrade 10X over.

What does an Arise GTM PLG engagement look like?

  • 60-minute Diagnostic Call → gaps, quick wins, ROI model.

  • Workshop → current state, goals, objectives, trust and rapport building.

  • 4-week PLG Sprint → onboarding teardown, data wiring, PQL definition.

  • Quarterly Flywheel → experimentation roadmap, pricing/paywall tests, RevOps alignment.

How much should we budget?
  • Early-stage SaaS firms typically invest £4–6 k/mo;
  • growth-stage companies £10–15 k/mo;
  • enterprise programmes £25 k+ for a fractional VP Growth plus squad.

Which metrics matter in a PLG motion?

Activation %, Time-to-Value (TTV), Product-Qualified Leads/Accounts, Net Dollar Retention, and Natural Rate of Growth. Track these weekly; they’re the north stars every PLG sprint optimises. 

Will PLG replace our sales team?

No. PLG re-focuses sales on high-intent, in-product signals. Think product-led sales: reps engage when usage data screams “ready to buy,” boosting win-rate and average deal size.

What organisational changes are required?

Expect tighter loops among Product, Marketing, Sales and Success; shared dashboards; and OKRs tied to activation and expansion. Data instrumentation and experimentation muscle move from “nice to have” to “must have.”

What ongoing maintenance is required?

Minimal. The system runs automatically. Recommended:

  • Weekly: Review dashboard metrics (15 min)
  • Monthly: Optimise underperforming workflows (1 hour)
  • Quarterly: Strategic review with ARISE team (included)

Total time: ~2-3 hours/month

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