Product Led Growth Agency B2B SaaS & FinTech | AriseGTM

Strategic
Consulting

Our team of qualified PLG consultants and product marketers use deep product innovation experience to deliver product-led services and programs designed to optimise your product's performance.

Tactical
Execution

We help PLG GTM teams turn strangers into advocates, focusing on acquiring new users and supporting products with acquisition and time-to-value (TTV) initiatives for optimised onboarding.

Business
Intelligence

Enabling PLG companies to succeed with advanced business intelligence (BI) reporting, which collates marketing, sales, user, and service data into a single insights engine.

Product-Led Growth That Shrinks Time-to-Value, Expands Revenue,
and Lets Your SaaS Sell Itself

If 27-step sign-ups and “hope-it-works” freemium bets feel like dead weight, stay with us.
ARISE GTM is the PLG partner for CMOs, CROs, and Product leaders ready to…

Slash onboarding friction by 78%, just like Hibooks, where we carved 27 steps down to 6 and lit up the “aha!” moment in record time.
Unlock a freemium motion that prints pipeline, Aquant went from guessing to a dialled-in, value-first GTM that converts self-service users into high-ACV deals.
Re-engineer products around outcomes, not features. GaiaLens turned a modular maze into a build-your-own freemium ESG platform, boosting activation and retention.

Warning: side effects include lower CAC, faster payback, and GTM teams that actually sleep at night.

Align marketing, product, and sales in one PLG flywheel, so growth compounds instead of departments colliding.
Swap vanity reporting for activation, expansion, and NRR dashboards your board will actually quote.
Automate in-app guides, lifecycle emails, and contextual nudges, goodbye, hand-holding webinars and high-touch churn.

Ready to architect the Product-Led Growth engine your teams (and investors) brag about? Let’s get building.

How we run PLG at AriseGTM

Discover how we focus on mastering four key stages for product-led growth: marketing onboarding, platform onboarding, value onboarding and peer-led onboarding distributed across PLG strategy, UX/UI, implementation and optimisation.

Stage 1: Internal Alignment & Objective Setting

In a focused PLG workshop, we work with your team to identify your goals and objectives. From early-stage PLG modelling to comprehensive PLG GTM strategy, we build trust and rapport while providing solid future insights.

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Stage 3: Implementation & Support

You exit this stage with an executed, sprint-based product-led GTM strategy, operationalised PLG GTM with a HubSpot-Customer.io tech stack, aligned teams, defined owners, and zero wasted time.

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Metrics (1)

Stage Four: PLG Business Intelligence

Your PLG revenue engine switches on. Aligned GTM teams, real-time revenue insights, automated processes, and a command centre for predictable growth. Supported by robust business intelligence reporting that unites 100+ tools for more impactful insights that drive action right up to the board.

PLG Go-To-Market Retainer Pricing

All retainers are custom-priced based on the outcome of the GTM OS sprint(s). Our tech stack is built around HubSpot and Customer.io which require additional licenses.

Monthly Retainers

Free 1hr
Consultation

£180

worth

PLG for
Startups (< $5M ARR)

£4-8k

priced from

                                    
	Scale up
 PLG ($5-50M ARR)

                                    Popular

                                    £10-20K
									
                                    priced from

Enterprise
PLG (>$50M ARR)

£25k+

priced from

PLG ARISE OS Sprint

Startup from
£9,495

Scaleup from
£18,990

Enterprise from
£28,935

Growth Stage

Startup

Scaleup

Enterprise

1hr PLG Review Please

KickStart my PLG

Scale my PLG GTM

Enterprise PLG Strategy

Free 1hr
Consultation

£180

worth

PLG ARISE OS Sprint

Startup from
£9,495

Scaleup from
£18,990

Enterprise from
£28,935

Growth Stage

Startup

Scaleup

Enterprise

1hr PLG Review Please

PLG for
Startups (< $5M ARR)

£4-8k

priced from

PLG ARISE OS Sprint

Startup from
£9,495

Scaleup from
£18,990

Enterprise from
£28,935

Growth Stage

Startup

Scaleup

Enterprise

KickStart my PLG

Scale up
PLG ($5-50M ARR)

Popular

£10-20K

priced from

PLG ARISE OS Sprint

Startup from
£9,495

Scaleup from
£18,990

Enterprise from
£28,935

Growth Stage

Startup

Scaleup

Enterprise

Scale my PLG GTM

Enterprise
PLG (>$50M ARR)

£25k+

priced from

PLG ARISE OS Sprint

Startup from
£9,495

Scaleup from
£18,990

Enterprise from
£28,935

Growth Stage

Startup

Scaleup

Enterprise

Enterprise PLG Strategy

Streamlined onboarding process

AriseGTM can implement a product-led onboarding strategy that simplifies the process, reduces friction, and ensures users quickly reach their "aha" moment. This involves creating personalised onboarding experiences, interactive tutorials, and in-app guidance to help users navigate the product efficiently.

Continual optimisation

By continuously monitoring user behaviour and feedback, AriseGTM works to refine the onboarding process, addressing pain points and improving user satisfaction. See our Growth-Driven Design services.

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Enhancing User Experience

How AriseGTM helps:

User-Centric Design

Arise GTM can help design and implement user interfaces that are intuitive and user-friendly, ensuring that users can easily navigate and utilise your product features.

In-App Messaging and Guidance

Implementing contextual in-app messages and tooltips can guide users through complex features, enhancing their overall experience and ensuring they make the most of the product.

Driving User Engagement and Retention

How AriseGTM helps

Engagement Strategies

We can deploy various engagement strategies such as lifecycle marketing, gamification, personalised content, and regular feature updates to keep users engaged and invested in the product.

Retention Metrics

By tracking key metrics, such as activation rate, churn rate, and user engagement, AriseGTM can provide valuable insights and strategies to enhance user retention and minimise churn.

Reducing Customer Acquisition Costs (CAC)

How AriseGTM helps:

Freemium and Free Trial Models: Implementing freemium models or free trials attracts new users by allowing them to experience the product's value before committing financially.
Referral Programs: Encouraging existing users to refer new users through referral programs can organically grow the user base while keeping acquisition costs low.

Leveraging Data for Continuous Improvement

How AriseGTM helps

Product Analytics

We can set up comprehensive product analytics to track user behaviour, identify pain points, and gather actionable insights for product improvements.

Data-Driven Decisions

Using data to inform decisions, AriseGTM can help you prioritise features and updates that will significantly impact user satisfaction and product adoption.

Databoards (1)

Common CMO & CRO Challenges PLG GTM Solves

For CROs: Lengthy sales cycles, patchy CRM data, prospects ghosting mid-funnel, churn creeping up, gone.

For CMOs: Costly lead gen, channel sprawl, “is-this-working?” ROI reports, campaigns stuck in silo, solved.

Product-Led Growth flips your revenue engine from push to pull: buyers experience value first, teams rally around real-time product data, and expansion happens on autopilot.

Our Product-Led Growth Consultancy Services:
From First Click to Expansion

We meet your SaaS where it is today, then build a product that sells itself:

Onboarding Overhaul: Slash friction, surface the “aha!” moment fast, and spike activation.
UX & Engagement Sprints: Craft habit-forming loops that drive stickiness, NRR, and word-of-mouth.

CAC-Crusher Framework: Let the product pull prospects in, lowering acquisition costs while multiplying PQLs.
Data-Driven Iteration: Instrument every step, uncover insights, and ship weekly optimisations that move the right KPIs.

Pick your pace from a one-day PLG workshop or a full engagement with our proven playbook.

What our customers say

We hired the team based on a recommendation from our ABM technology partner and it has been one of the best experiences we've had. The whole team caught on very quickly to our business model and was able to help us effectively create customer personas, associated messaging and create relevant content quickly. Their comfort level with our tech stack (ABM, HubSpot Marketing, Sales and CRM, and Cognism) was impressive and critical to moving quickly. I have truly come to think of them as part of my marketing team.

Humphries, H

Sales and Marketing Director, DSSI (Acquired)

We recommend the team highly. After deciding that our HubSpot instance and pipeline were no longer fit for purpose, they helped us to completely revolutionise our approach. We now have a solution which is scalable, ready for our next phase of growth and enables our SDRs and AEs to focus on what really matters, driving and converting pipeline.

Leon, J

CMO, DSMN8

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The team helped us turn our design ideas into a full-functioning website integrated with HubSpot, which has delivered a high standard of experience and a seamless customer journey. We are delighted with our site and CMS and working with Paul and his team was rewarding and enjoyable. We were particularly impressed with the speed of turnaround and how flexible and available they were.

Brunt, M

Co-Founder, HM Advisory

From the outset, they impressed us with their in-depth knowledge of HubSpot's capabilities. However, what truly set them apart was their commitment to understanding our unique business model. They conducted a thorough competitive analysis and took the time to delve into our specific needs and goals. This resulted in a customized implementation plan that directly addressed our challenges and opportunities. But their expertise extended beyond the software itself.

Mendiratta, A

Innovation Leader, Direct Sourcing

Working with the team in a time of turmoil and uncertainty for the industry the business operates in through the pandemic, meant we needed to ensure that the investment of the partnership for this contract was a must success. Paul and his team allowed new software integration to be fluid and seamless to our current processes and existing systems and helped greatly with our new sales systems and sales contact onboarding.

Collings, B

Managing Director, Showcase Events

HUBX decided to migrate from Pipedrive to HubSpot to take advantage of a fully integrated CRM & marketing automation solution that seamlessly connected customer information through to the customer success and service teams. The difference with Paul is that not only does he understand the what and why but he also knows the right way to deploy the tech to get the best result.

De Silva, R

CCO, HubX Capital

Our Product-Led Growth Consultancy Services:
From First Click to Expansion

What is Product-Led Growth (PLG) in B2B SaaS?

PLG is a go-to-market strategy where your product—whether it's a free trial, freemium, or reverse trial—does the heavy lifting for acquisition, activation, and expansion. Users experience value first, then upgrade, giving you shorter sales cycles and lower CAC.

Why is PLG exploding right now?

Because today’s buyers hate high-touch funnels, 3 out of 4 B2B decision-makers would rather self-educate than talk to sales, and 53 % of all software buyers expect a friction-free, self-serve path.

How does PLG cut Customer Acquisition Costs for CMOs?

Happy users become your top-of-funnel engine—word-of-mouth loops replace pricey ads, while self-serve onboarding slashes paid media spend. Lower CAC is a core, proven outcome of PLG adoption.

What CRO pain points does PLG fix?

Forecast wobble → Product-qualified leads (PQLs) convert with clearer intent signals.
Long deals → Users “sell themselves,” collapsing cycle time.
Churn creep → Land-and-expand motions drive 130–150 % Net Dollar Retention in best-in-class PLG firms.

Is PLG only for SMB or freemium apps?

No. Enterprise names like HubSpot, Datadog and ServiceNow layer PLG on top of traditional sales. You can run a hybrid model—self-serve for entry, and sales-assist for upselling.

How fast will we see results?

Most clients hit quick wins (shorter time-to-value, uplift in activation) inside 90 days; durable revenue gains (NRR, CAC payback) usually show up within two quarters once product, RevOps and growth loops are tuned. Timelines vary by data readiness and engineering bandwidth.

What does an Arise GTM PLG engagement look like?

60-minute Diagnostic Call → gaps, quick wins, ROI model.
Workshop → current state, goals, objectives, trust and rapport building.
4-week PLG Sprint → onboarding teardown, data wiring, PQL definition.
Quarterly Flywheel → experimentation roadmap, pricing/paywall tests, RevOps alignment.

How much should we budget?

Early-stage SaaS firms typically invest £4–6 k/mo;
growth-stage companies £10–15 k/mo;

enterprise programmes £25 k+ for a fractional VP Growth plus squad.

Which metrics matter in a PLG motion?

Activation %, Time-to-Value (TTV), Product-Qualified Leads/Accounts, Net Dollar Retention, and Natural Rate of Growth. Track these weekly; they’re the north stars every PLG sprint optimises.

Which metrics matter in a PLG motion?

Activation %, Time-to-Value (TTV), Product-Qualified Leads/Accounts, Net Dollar Retention, and Natural Rate of Growth. Track these weekly; they’re the north stars every PLG sprint optimises.

Will PLG replace our sales team?

No. PLG re-focuses sales on high-intent, in-product signals. Think product-led sales: reps engage when usage data screams “ready to buy,” boosting win-rate and average deal size.

What organisational changes are required?

Expect tighter loops among Product, Marketing, Sales and Success; shared dashboards; and OKRs tied to activation and expansion. Data instrumentation and experimentation muscle move from “nice to have” to “must have.”

Good reads on Product-Led Growth

What are typical Product-Led Growth experiments to run?

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What are typical Product-Led Growth experiments to run?

Explore effective Product-Led Growth experiments for SaaS and Fintech, from trial optimisation to virality features, to boost user engagement and growth.

Product-Led Growth (PLG) Strategy: A Guide for SaaS & Fintech [2025]

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Product-Led Growth (PLG) Strategy: A Guide for SaaS & Fintech [2025]

Master product-led growth with our comprehensive guide for SaaS companies. Includes strategies, metrics, examples and implementation steps.

How to pivot from sales-led to product-led in B2B PLG SaaS

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How to pivot from sales-led to product-led in B2B PLG SaaS

PLG is the go-to approach for B2B SaaS to scale customer acquisition. But how do you pivot from a sales-led platform to a product-led platform easily?

How to build a PLG marketing strategy

PLG

How to build a PLG marketing strategy

PLG is the fastest growing go-to-market strategy in SaaS, we take you through applying PLG marketing strategy and the metrics you need to focus on.

Laying the foundations for a product-led growth marketing strategy

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Laying the foundations for a product-led growth marketing strategy

Laying the foundations for a Product-led growth marketing strategy has now been made easier with our easy-to-follow process. Nail your GTM in 8 easy steps

8 Key Product-Led Growth (PLG) metrics to focus your strategy

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8 Key Product-Led Growth (PLG) metrics to focus your strategy

Building a product led growth (PLG) strategy? Then check out these 8 key metrics that you need to measure to focus on continued success for your SaaS.

How to build a Product-Led GTM Tech Stack with Hubspot

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How to build a Product-Led GTM Tech Stack with Hubspot

Discover how to build a GTM tech stack for Product-Led Growth teams on HubSpot with Digital BIAS, and build a 360-degree of your customer to win.

PLG: How we did it with Danny Villarreal Jungle Scout

PLG

PLG: How we did it with Danny Villarreal Jungle Scout

In this recording of our Linkedin live, we talk PLG with Danny Villarreal from Jungle Scout and he breaks down how they pivoted to a product-led approach.

PLG: An interview with Ramli John

PLG

PLG: An interview with Ramli John

This Product Led video interview with Ramli John discusses how SaaS companies can pivot from Sales Led to product-led growth by putting the user first.

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