ARISE® is an acronym for Assess, Research, Ideate, Strategise and Execute.
Each stage of the ARISE® framework is comprehensive. It combines experience, well-known and widely accepted optimisation frameworks, and technology.
It’s an approach wrapped around some of the world's most renowned product marketing, sales, marketing, customer success and product optimisation frameworks and methodologies.
It’s an approach that now governs how we operate as an agency and transcends into client delivery.
ARISE™ represents the new way that agencies help their clients. It’s practised, pragmatic, and practical. It doesn’t require a large team to beaver away over a long time. It can be delivered in a month, rapidly increasing ROI on the investment in technology, strategy, and the agency relationship.
It already considers the experiments it needs to run to ensure success, which means it anticipates how it can retaliate against unexpected market forces or underperformance. Not many agencies can guarantee they’ve already considered most outcomes and how they can react based on the tactics they recommend employing.
ARISE® is for startups, scale-ups, and enterprise teams. It’s a clearly defined and well-rehearsed best practice model that allows us to operate at the right speed, depth, and scale.
It was built for product companies, so our typical target audience is SaaS, Fintech, and technology-enabled businesses. We’ve also proven the model with many service providers, but it is always in the B2B space.
Our team focus on best practices and how we deliver the ARISE® methodology, concentrating on three crucial stages of your GTM:
This is the best-practice go-to-market approach for B2B SaaS, Fintech, and Services companies, and it is what ARISE® is designed to do. We’ve made it an out-of-the-box solution.
Given my passion for automation, we designed this approach to work on the HubSpot Customer Platform so it could work just as efficiently for Salesforce. However, Salesforce is cobbled with many companies it has acquired, so installing may take much more work.
Because we are experts in HubSpot, we’ve pre-built the HubSpot portal with workflows, ticket pipelines, custom objects, event marketing campaigns and, most importantly, KPIs and OKRs which can be deployed from the cloud.
This means we can get HubSpot marketing, sales, and success teams live and onboarded on HubSpot in 48-72 hours. Within a week to ten days, we can have your product data pushed into HubSpot and advanced reporting, enabling your business to have an accurate 360-degree view of your customers.
As with any program of work, ARISE® has homework for preparation, immediate cloud-based deployment for instant ROI, and continuous improvement for customisation and use cases.
A ticket pipeline called ARISE is installed into your CRM, and the tasks to complete the package you choose (standard, plus or pro) can then be tracked for delivery speed and sign-off. Some tickets are timed to reopen to enable your teams to revisit elements of your GTM, like positioning, messaging, personas, etc.
Where needed, tickets have swipe files and frameworks attached for prosperity, meaning you can revisit the work delivered repeatedly as your team or business evolves.
During my career, I have worn many hats. However, the one thing that has always been consistent and constant is my desire to optimise how I do things or how things are done. My first permanent job at JP Morgan, at age 18, saw me semi-automate my role within a few months of joining the income processing team.
Printing out reams of paper daily to check if the mirror accounting was in sync and ticking accounts back line-by-line not only felt like an unnecessary waste of time and paper but archaic in approach among the five team members who did the job.
So I asked my then-manager, Martin Fenton if we could automate the reconciliation between the two systems and print only the breaks and account numbers, and he duly obliged. I explained my requirements to the IT team, who wrote a script in a few hours, which saved us about 54 man-hours per week across the team.
I then worked on various automation and change-the-bank projects at Morgan Stanley, Chase Manhattan, Credit Suisse First Boston (CSFB), and UBS. So automation became a passion, a personal and professional driver, driving my deep affiliation with Fintech and SaaS.
Over time, I’ve been a CTO and CMO and closed a few enterprise sales deals. All this experience and many training courses helped me develop what is now ARISE®.
The organisation and development of frameworks, processes and assets that enable you to approach a problem rigorously and methodically is intelligent, efficient and comprehensive. A guidance model for problem-solving fine-tuned for go-to-market teams that use HubSpot. That is what ARISE® truly delivers.
How the ARISE GTM Methodology® Drives Results
Benchmark your position
You get a cross-functional revenue engine built on a 5-step playbook proven across 100+ SaaS teams.
Kick off with a comprehensive assessment of your current position, which enables us to benchmark the business and develop a deep understanding of what's happened so far.
Peers like DSSI and ContractBook cut ramp-time by 30 %. That’s why G2 users rate the framework ★5 and our HubSpot clients rate us ★4.9.
Our experience with SaaS, fintech, and professional services organisations spans startups to the mid-market, and our work has earned us awards both domestically and internationally.
Building new foundations
In this methodology stage, we conduct a thorough business market and competitive analysis to determine how you can better listen to your customers, outperform your direct competitors and reinvent your GTM strategy.
This includes in-depth discovery, customer interviews, positioning, messaging, storytelling, value proposition analysis, and win-loss analysis.
At this stage, you are already seeing the low-hanging fruit, building a business case for renewed differentiation messaging and understanding the opportunities for the business to progress.
Blue sky thinking
While blue-sky thinking allows you to dream, the jump-off point is based on what you have learned from the assessment and research stages.
You return to your team and workshop through new personas and ideas on strategic approaches; we reveal any new opportunities and encourage your team to help flesh them out.
Effectively, throw everything at the wall and see what sticks, but in a structured way, based on data and research, and then incorporate these outcomes into the strategy stage.
A new strategic approach
You are in planning mode at the strategic point of the methodology. Together, we will devise a new GTM and discuss the tactics, processes, and business decisions needed to execute the roadmap.
This can include websites, copy, channels, sales enablement, customer onboarding, technology, reporting, etc. Just so you know, everything you need to move forward will be documented, laid out, and signed off for execution.
Time to bring in the customers
Choose full-service or co-pilot mode. Either way, your team will ship the roadmap within 90 days or less.
ARISE is deliverable inside HubSpot through custom objects, prebuilt reporting, workflows, playbooks, sequences and all the other HubSpot mechanisms you can activate for maximum ROI.
It's cloud-deployed, so it's instantly delivered, reducing any lag in getting started. You heavily segment and build digital assets inside HubSpot.
We train your teams to build new products or location-based microstrategies inside HubSpot, so your CoPilot helps you develop better strategies as you move forward.
This proper flywheel strategy scales over time, bringing increased efficiency and rewards to the business with sustainable, long-term outcomes.
The ARISE GTM Methodology encompasses the eight key pillars of the Go-To-Market strategy that we help you master for long-term revenue success.
Understand where your business sits in the competitive landscape and what your customers and prospects think of your business. Discovery is the bedrock of your strategic efforts.
Customer and user research is paramount to understanding who, when, why and why not. Discover which of your segments are your true ICP and how to engage them.
After you complete your customer and competitive research, you will define your value proposition, messaging, positioning, and storytelling for each segment, product or service.
From start-to-finish, the design and strategy team provide all of the guidance and expertise necessary to build a high-conversion website.
Use a MEDDIC or MEDDPICC-based sales process to organise a defined sales process to measure your effectiveness in the market.
Use the evidence from your first-party data, discovery, personas, segmentation and jobs-to-be-done to build a solid multi-channel strategy.
Product is the final piece of the puzzle. What you develop, how you develop and why you develop are critical to the long-term success of your business.
A poor onboarding experience can kill any longer-term deal, be that an upsell or renewal, no matter how hard you work to revitalise the relationship.
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