At ARISE GTM, we leverage AI and ChatGPT strategically to amplify our Go-To-Market efforts, accelerate execution, enhance creativity, and drive greater insights.
Purpose:
This policy defines clear guidelines for using AI tools responsibly and ethically within our Go-To-Market operations, ensuring alignment with our strategic objectives and brand standards.
Approved AI Tools:
ChatGPT (OpenAI)
HubSpot's AI capabilities
Databox and integrated BI tools
SEMrush, Bombora, Similarweb, LinkedIn insights, and AdClarity
Acceptable Use Cases:
Content Creation: Ideation, drafting, editing, and optimisation of marketing and sales content.
Strategy Enhancement: Competitor analysis, market trend analysis, and customer intelligence.
Automation and Efficiency: Workflow automation, prompt engineering, and rapid execution of repetitive tasks.
Customer Insights: Persona development, account-based marketing strategies, and campaign personalisation.
Performance Analytics: Integration with BI tools for enhanced data-driven decision-making.
Best Practices:
Human Oversight: All AI-generated content must be reviewed and edited by a human to ensure accuracy, appropriateness, and alignment with ARISE GTM's or our clients' voice and values.
Transparency: Clearly disclose the use of AI-generated content where ethically or legally required.
Data Privacy: Never input sensitive or confidential client information into publicly available AI tools. Only use secure and approved platforms for handling sensitive data.
Quality Assurance: Routinely assess AI-generated outputs for biases, inaccuracies, or errors. Report any discrepancies to the relevant team immediately.
Prohibited Uses:
Using AI-generated content without human review.
Inputting proprietary client information into unsecured or publicly accessible AI platforms.
Generating content that could mislead, manipulate, or harm ARISE GTM's reputation or client trust.
Using AI tools to replace strategic thinking, human judgment, or critical analysis entirely.
Ethical Guidelines:
ARISE GTM commits to using AI ethically, transparently, and responsibly, ensuring our Go-To-Market strategies and operations uphold our high standards of integrity, privacy, and client trust.
Compliance and Enforcement:
All ARISE GTM employees and contractors must adhere to this policy. Non-compliance may result in disciplinary action, including access restrictions or termination.
For questions or clarifications regarding this policy, please contact your supervisor or the operations team.
Policy Last Updated: June 26, 2025
