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The ARISE™ Event OS: Run Events at Scale Inside HubSpot.

No Spreadsheets, No Syncing, No Extra Tools.

A fully HubSpot-native Events Operating System that automates registrations, attendance, comms, and reporting, and gives your team a repeatable, high-volume events engine in 4–6 weeks.

Who this is for

Perfect For:

✅ Innovation hubs, member communities, accelerators, and campus-style organisations running constant events
✅ Teams sick of spreadsheets, scattered tools, broken integrations, and manual coordination
✅ Organisations that rely on events for demand, engagement, and programme delivery
✅ Ops, Marketing, and Partnerships leaders who want one system, one dataset, one source of truth
✅ Teams who want results in weeks, not months — and a system they never have to rebuild

Not For:

❌ Organisations running only a handful of events per year
❌ Teams committed to Eventbrite/Eventsforce and unwilling to centralise in HubSpot
❌ Companies wanting advice but not implementation
❌ Organisations without alignment across Ops, Marketing, and Leadership


Would your team benefit from the Event OS?

Not just an events package, but an intelligent, intuitive events operating system, with advanced insights and extreme personalisation

The EVENTS OS is different

HubSpot Native, AI-Enabled, One-Time Investment

The Events OS isn’t event consulting. It’s a complete, pre-built Events Operating System in HubSpot that we
deploy on Day 1 and tailor to your events model right away.

Event Data

Powerful new customer insights

Registrations

Frictionless registration for events

Automation

Pre-built event automation

Attendance Ops

Real-time attendance tracking & QR codes

Intelligence

Deep insights across your portfolio

Event Data Infrastructure

A unified events brain inside HubSpot that turns every registration, attendee, and session into clean,
structured data your whole organisation can trust.

What it unlocks:

  • One source of truth for every event, attendee, and programme instead of scattered sheets and tools.

  • Consistent data across sectors, cohorts, programmes, dietary, accessibility, and transport details.

  • Events data that actually powers segmentation, reporting, and leadership decision-making.

  • No more double-entry, manual exports, or broken syncs between platforms.

  • A foundation you can extend as your events programme, venues, and partnerships grow.

Market_Analysis

Registration Experience

A seamless, on-brand registration journey that feels effortless for attendees and perfectly
structured for operations behind the scenes.

Market Research

What it unlocks:

  • Frictionless registration embedded into your existing website, with all data flowing straight into HubSpot.

  • Standardised questions that still flex for different cohorts, programmes, and event types.

  • Automatic capture of attribution, sector, membership, accessibility, and dietary information.

  • Zero spreadsheets or manual list-building to get people through the door.

  • A registration flow that feels premium for attendees and operationally invisible for your team.

Event Automation Engine

A complete automation layer that runs confirmations, reminders, comms, and ops workflows
so events don’t depend on time-consuming manual effort.

What it unlocks:

  • Always-on confirmations, reminders, and updates tailored to event type, audience, or cohort.

  • Segmented communications for members, partners, VIPs, and internal teams from a single events brain.

  • Automatic list generation for catering, accessibility, and transport instead of manual admin.

  • Internal alerts when VIPs register, partners sign up, or key accounts engage.

  • An events programme that scales without needing to scale headcount at the same rate.

CRM

Attendance & On-the-Day Operations

Real-time attendance and QR check-in that give you instant clarity on who’s in the room,
who’s missing, and what should happen next.

Customer Segmentation

What it unlocks:

  • Fast, native QR-based check-in without extra hardware or separate apps.

  • Live visibility on attendance across rooms, sessions, and programmes as the event runs.

  • Instant triggers when VIPs arrive, when key attendees don’t show, or when rooms hit capacity.

  • Automatic post-event updates to contact and company records in HubSpot.

  • On-the-day calm instead of last-minute chaos, with Ops, Marketing, and Partnerships seeing the same live picture.

Events Intelligence & Reporting

A leadership-ready view of your entire events portfolio, from individual sessions to
programmes and long-term engagement trends.

What it unlocks:

  • Clear funnels from registration → attendance → repeat engagement across every event type.

  • No-show analysis that shows which audiences, formats, or time slots underperform.

  • Sector, programme, cohort, and membership breakdowns that inform planning and resourcing.

  • Multi-event dashboards that show where demand, impact, and value are actually coming from.

  • Events finally tied to commercial outcomes, not just “good vibes” and anecdotal feedback.

 

Product Development

AI-Assisted Event Creation

AI-native tools inside HubSpot that accelerate event planning, comms, and
reporting without sacrificing control or quality.

Ai_Learning

What it unlocks:

  • Event outlines, descriptions, and landing copy generated in seconds from your existing data model.

  • Draft email sequences for invites, reminders, and follow-up built from real segments and past performance.

  • Smart suggestions on segments, timing, and formats based on previous event engagement.

  • Post-event summaries, talking points, and highlights that teams can ship fast while the event is still fresh.

  • A planning process that moves at the speed of your calendar, not the speed of slide decks and manual writing.

A powerful toolkit for an events led organisation

Pair a powerful events engine with your GTM motion for added customer insight and an improved customer relationship

Choose the Events OS package that fits your operation

All packages require HubSpot Enterprise licences and onboarding fees if a new subscription.

Event OS Lite

£7k/$9k

For teams that want a fast, clean events foundation inside HubSpot.

Includes:

  • Core Events + Event Registration objects

  • Standard registration form

  • Basic confirmation + reminder automation

  • Attendance capture

  • Essential reporting

  • Light training

Best for:
Smaller teams or early-stage event functions that need reliability and simplicity without the full automation suite.

Events OS Core

£14k/$19k

The full Events OS: built for high-volume, multi-programme environments.

Includes:

  • Full Events OS data model (Events + Event Registrations)

  • Registration flow & WordPress embed

  • Automated comms (confirmations, reminders, updates)

  • Segmentation & internal notifications

  • Attendance tracking with native QR functionality

  • Multi-event reporting suite

  • Team training + documentation

  • Future customisation capacity

Best for:
Organisations running frequent events across programmes, partnerships, members, or community activity who need a unified system that eliminates spreadsheets, integrations, and manual coordination.

Events OS Custom

£20k/$26k+

For complex event ecosystems and enterprise campuses.

Includes:

  • Programme- or cohort-specific automation

  • Membership/multi-site integration

  • Advanced analytics and BI dashboards

  • Sponsored event workflows

  • Enterprise-grade compliance and governance

  • Custom portals or check-in interfaces

Best for:
Large campuses, innovation hubs, enterprise environments, and organisations wanting a fully tailored events engine that connects deeply to their operational model.

Event Platform Migration ROI Calculator

Calculate your 3-year savings by moving from integration-based platforms to native HubSpot architecture

Your Current Event Programme

Include webinars, workshops, conferences, demos
Approximate average across all event types

Current Platform

Leave blank to use typical platform pricing, or enter your actual cost

Operational Overhead

Data cleanup, sync debugging, reconciliation, maintenance
Salary + benefits + overhead, typically £80-£150/hour

Your Projected Savings

Here's what migration to native HubSpot architecture delivers:

£0
Total 3-Year Savings
ROI Timeline 0 months

Time to break even on native architecture investment

Annual Operational Recovery 0 hrs

Hours per year recovered from eliminated troubleshooting

Data Accuracy Improvement 0%

Improvement from current integration accuracy to native 100%

3-Year Cost Comparison

Current Platform
£0
Native HubSpot
£0
One-time build: £18,000-£28,000
Year 2-3 cost: £0
Operational Efficiency Gains
0 hrs
Weekly time recovered
0 hrs
Monthly time recovered
£0
Annual value recovered

Ready to Eliminate Integration Overhead?

Let's discuss your event architecture and map out a migration plan.

Book Architecture Assessment

So, is it more of the same? Or are you willing to change?

Events should be an asset, not just an experience. Adding a powerful data and experience tool to the stack natively enhances GTM and ABM strategy.

Event OS: Frequently Asked Questions

What is the Events OS in HubSpot?

The Events OS is a fully custom, HubSpot-native event management system that handles registrations, attendance, communications, segmentation, and reporting without needing external event software.

How is the Events OS different from off-the-shelf event platforms?

Off-the-shelf tools are separate systems with ongoing fees, limited customisation, and connector costs to sync back into HubSpot.
The Events OS runs entirely inside HubSpot, has no recurring licence fees, and is designed around your exact event requirements.

Does the Events OS replace tools like Eventbrite or Eventsforce?

Yes for day-to-day, high-volume events.
You no longer need Eventbrite, Calendly forms, spreadsheets, or manual workflows.
For large flagship conferences, you can still layer specialist tools on top — while keeping registration and CRM data inside HubSpot.

Is the Events OS a HubSpot integration?

No,  it’s fully native.
Everything is built using HubSpot objects, properties, workflows, lists, forms, QR functionality, and reporting.
No sync. No connectors. No external systems.

Does the Events OS support QR codes and attendee check-in?

Yes.
QR codes are generated automatically and can be scanned using native HubSpot functionality for fast, accurate attendance tracking.

Can we use the Events OS with WordPress?

Yes.
The OS includes a WordPress-ready registration embed that connects directly into HubSpot and populates all event data instantly.

How long does the Events OS take to implement?

Most builds are completed in 6 weeks, including data model setup, registration flow, automation, reporting, attendance tracking, and training.

Do we need additional HubSpot licences?

HubSpot Enterprise tiers are required to expand into advanced reporting or Commerce Hub.
Most organisations can run the Events OS with their existing HubSpot enterprise plan.

Is there any ongoing subscription cost?

No.
The Events OS is a one-time build that becomes your long-term asset.
There are no licence fees, connector charges, or per-event costs.

Can the Events OS handle multiple venues, programmes, or teams?

Yes.
The data model and workflows can manage multi-site events, complex programmes, partner-led sessions, and recurring series.

Can we customise the Events OS later?

Absolutely.
The OS is built to evolve — you can add new fields, workflows, event types, reporting, automation, or AI capabilities at any time.

Does the Events OS support AI for event creation?

Yes.
HubSpot AI can generate event templates, page copy, email sequences, segmentation logic, and post-event summaries using the OS data model.

How do you handle feedback and changes?

We integrate agile methodologies, allowing real-time adjustments, iterative feedback loops, and continuous improvement within each sprint to swiftly adapt to insights and market dynamics.

Can the Events OS track no-shows, repeat attendance, and engagement trends?

Yes.
The reporting suite includes attendance funnels, no-show patterns, sector breakdowns, repeat participation, and multi-event analytics.

Do you offer ongoing support after the build?

Yes.
You can run the system independently, keep us on retainer for optimisation, or expand into a fully customised events ecosystem.

Check out the latest Event Strategy content

ARISE EVENTS OS is our enterprise-level product for GTM teams with a heavy events strategy. Here, we share our latest tips and strategies.

Why Event Platforms Systematically Fail HubSpot Teams at Scale
Eventbrite HubSpot Integration: 5 Hard Limitations With No Workarounds
Why Your HubSpot Event Integration Keeps Breaking (Here's What Works)
How to Track Event Attribution in HubSpot: From Registration to Revenue
Why Event Registration Systems Break at 30+ Events (And What Works)
HubSpot Native Event Management: Why Teams Are Building Inside the CRM
HubSpot Event Software Comparison: Integrations vs Native Architecture
When Cvent is Overkill: What Most HubSpot Teams Actually Need Instead
Goldcast vs HubSpot Events OS: When Production Quality Isn't Enough
Eventbrite vs HubSpot Events: Why B2B Teams Are Moving to HubSpot 2026
HubSpot Event Software Guide 2026: Why Integrations Are Out This Year
Top HubSpot Agencies in London to Watch in 2026: The Complete Guide
Blueprint for a Unified GTM Tech Stack: Your 360° Customer View
Building Your Complete GTM on HubSpot: The ARISE Method
ARISE GTM vs Inbound FinTech: Which Partner is Right for Your Fintech?
AriseGTM vs Go Nimbly: Which Fractional RevOps Partner Suits You?
AriseGTM vs New Breed: HubSpot Partner Comparison 2025
AriseGTM vs RevPartners: Which HubSpot Partner Is Best For You?
HubSpot vs Customer.io: The Ultimate GTM Platform Showdown
HubSpot vs Salesforce: The Ultimate GTM Tech Showdown for B2B SaaS
The Ultimate Guide to Go-to-Market Strategy Consulting for B2B Teams
How to Build Scalable Programmatic SEO Landing Pages in HubSpot CMS
The Ultimate HubSpot CRM Migration & Onboarding Guide for B2B Tech Cos
Why CEOs Are Skeptical of CRM Solutions: Navigating the GTM Challenge
How to set up HubSpot’s course object for maximum results
The Value of HubSpot Portal Audits for SaaS and Fintech
How Sales Pipeline Analysis Enhances Performance with ARISE™
CRM: Use Third-Party Data for Smarter Business Decisions
How to use KPIs and OKRs to drive business growth
Best Practices for Activating Reporting Metrics with ARISE™
How to Optimise Growth with ARISE™ Reporting KPIs in HubSpot
Leveraging ARISE™ for Effective HubSpot CRM Onboarding
ARISE™ Assess: Customer insights, the competitive edge for fintech
How to Onboard Sales Reps on HubSpot Sales Hub
Understanding HubSpot Custom Objects and Custom Properties
A Startups Guide for Onboarding HubSpot Sales Hub
Onboarding HubSpot Marketing Hub: Planning for Success
Crucial B2B Lead Generation Strategies for SAAS and Fintech
How to choose the right marketing attribution model in HubSpot
The Powerful Benefits of SaaS Marketing Automation
Leveraging Hubspot Behavioural Events for Marketing
Leveraging Codeless Custom Behavioural Events in HubSpot
Build a Customer Portal on HubSpot to Maximise Retention
Supercharge Sales with HubSpot's Conversational Intelligence
How to migrate your CRM and website to HubSpot
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