Most GTM consultancies promise to "build you a custom solution." What they mean is that they integrate 3rd-party tools and build your workflows. But 3rd-party tools:
Are too expensive
Too siloed for data
Not built for high-volume events
Use poor or expensive integrations
The Events OS isn’t “event management consulting.”
It’s a complete, pre-built Events Operating System in HubSpot that we deploy on Day 1 and tailor to your events model right away.
Think of it like:
❌ NOT stitching together forms, spreadsheets, and event tools that weren’t built for multi-event operations
❌ NOT paying £300–£500 a month for a basic tool or £10k–£18k a year for heavyweight conference software
❌ NOT pushing event data into HubSpot through connectors that break, limit reporting, and slow down operations
✅ YES turning HubSpot into your complete events infrastructure from day one
✅ YES owning your entire events system inside HubSpot with zero recurring platform costs
✅ YES running registration, attendance, comms, segmentation, and reporting inside the CRM you already rely on
A seamless, brand-consistent registration flow that captures everything you need: dietary, accessibility, transport, sector, attribution, without a single spreadsheet or manual touchpoint.
A seamless, brand-consistent registration flow that captures everything you need: dietary, accessibility, transport, sector, attribution, without a single spreadsheet or manual touchpoint.
End-to-end workflows that run confirmations, reminders, updates, VIP alerts, staff coordination, and post-event nurture without the team lifting a finger.
Native QR-powered check-in and real-time attendance tracking that gives you instant visibility into who’s in the room, who’s missing, and what actions to trigger next.
A full analytics suite that turns your event programme into actionable intelligence: attendance funnels, no-show patterns, sector insight, repeat engagement, and leadership-ready dashboards.
AI-driven templates that generate event setups, descriptions, communications, segments, and reports in seconds, accelerating your entire events workflow.
Deployed on Day 1:
Events Object (source of truth for every event)
Event Registrations Object (one attendee → one record → one audit trail)
Standardised data model for sector, cohort, programme, dietary, accessibility, transport
Native QR code generation for attendee passes
WordPress-ready embed structure for registration
Outcome:
A clean, scalable data foundation that removes spreadsheets, sync issues, and duplicated effort, turning every event into reliable CRM intelligence.
Deployed on Day 1:
Pre-built registration flow embedded into your WordPress site
Consistent data capture across all event types
Automated comms: confirmation, reminders, updates
Attribution baked into every form for marketing and leadership
Customised in Weeks 1-2:
Event-specific questions
Cohort or programme-specific variations
Conditional fields for accessibility /dietary/members
Custom branding and page layouts
Deployed on Day 1:
Workflows for registration, reminders, waitlists, follow-up
Segmented attendee updates
Internal operational alerts (VIPs, partners, key contacts)
Automatic list building for catering, accessibility, and transport.
Programme-specific workflows
Partner/member logic
Team-specific notifications and tasking
Flexible multi-event automation templates
Deployed on Day 1:
Real-time attendance tracking
Native QR functionality for fast check-in
Live dashboards for who’s arrived, who’s missing, and who needs a touchpoint
Automated post-attendance actions (lifecycle updates, internal alerts)
VIP flows
Programme-specific attendance reporting
Staff/guest/partner segmentation
Your integrations (Salesforce, Stripe, Intercom, etc.)
Deployed on Day 1:
Sector, programme, cohort, membership breakdowns
Multi-event performance dashboards
AI-assisted event creation, comms, and summaries
Leadership dashboards
Programme-specific reporting packs
Post-event analysis templates powered by HubSpot AI
Your integrations (Stripe, etc.)
Event operations running from one system instead of scattered tools
Registrations, attendance, and comms fully automated
Zero spreadsheets and no manual list-building
Reliable data flowing into CRM for the first time
Clear visibility on event demand, turnout, and engagement
Event delivery time slashed, teams running more events with less effort
No-show rates dropping through automated reminders and segmentation
More personalised attendee journeys, driving higher engagement
Leadership gaining insight into sector trends, programme performance, and repeat attendance
Operations, Marketing, and Partnerships finally aligned on a single source of truth
A fully scalable events engine powering hundreds of sessions effortlessly
Operational efficiency compounding across programmes, partners, and memberships
Events tied directly to commercial outcomes and CRM intelligence
Executive dashboards driving resourcing, planning, and investment decisions
An events function that runs with clarity, predictability, and zero friction
✅ Innovation hubs, member communities, and campus-style organisations running high volumes of workshops, meetups, showcases, and programmes
✅ Co-working spaces and accelerators that need a clean, scalable system for registrations, attendance, and reporting
✅ Event-heavy teams drowning in spreadsheets, manual processes, and disconnected tools
✅ Operations and Marketing leaders who want everything inside HubSpot — one system, one dataset, one source of truth
✅ Organisations that need results in weeks, not quarters, and want a repeatable events engine that scales with demand
✅ Teams who’ve outgrown basic event tools and don’t want to pay £300–£500/month for limitations or £10k–£18k/year for heavyweight conference software
❌ Organisations running only a handful of events per year
❌ Teams who prefer external event platforms and don’t want to centralise in HubSpot
❌ Companies wanting high-level advisory without operational implementation
❌ Organisations without internal alignment across Marketing, Ops, and Leadership
Core Events + Event Registration objects
Standard registration form
Basic confirmation + reminder automation
Attendance capture
Essential reporting
Light training
Best For:
Smaller teams or early-stage event functions that need reliability and simplicity without the full automation suite.
Full Events OS data model (Events + Event Registrations)
Registration flow & WordPress embed
Automated comms (confirmations, reminders, updates)
Segmentation & internal notifications
Attendance tracking with native QR functionality
Multi-event reporting suite
Team training + documentation
Future customisation capacity
Best For:
Organisations running frequent events across programmes, partnerships, members, or community activity who need a unified system that eliminates spreadsheets, integrations, and manual coordination.
Programme- or cohort-specific automation
Membership/multi-site integration
Advanced analytics and BI dashboards
Sponsored event workflows
Enterprise-grade compliance and governance
Custom portals or check-in interfaces
Best For:
Large campuses, innovation hubs, enterprise environments, and organisations wanting a fully tailored events engine that connects deeply to their operational model.
Keep the complete HubSpot-native implementation
Your team runs events with confidence
No dependency, no recurring fees
We hand everything over cleanly and step back
Best for:
Teams with internal Ops or Marketing capability who want to own the system day-to-day.
Continuous improvements to workflows and automation
Additional reporting and analytics as your needs evolve
Support for new event formats, partners, or programmes
Priority access for changes, troubleshooting, and enhancements
Most clients choose this option because events evolve fast and the ROI compounds.
Programme-specific automation
Multi-venue / multi-campus logic
Member and partner integrations
Advanced BI and forecasting dashboards
Custom check-in portals or branded event hubs
Best for:
Larger organisations, innovation hubs, and enterprise campuses that want a long-term Events OS roadmap.
The Events OS is a fully custom, HubSpot-native event management system that handles registrations, attendance, communications, segmentation, and reporting without needing external event software.
Off-the-shelf tools are separate systems with ongoing fees, limited customisation, and connector costs to sync back into HubSpot.
The Events OS runs entirely inside HubSpot, has no recurring licence fees, and is designed around your exact event requirements.
Yes for day-to-day, high-volume events.
You no longer need Eventbrite, Calendly forms, spreadsheets, or manual workflows.
For large flagship conferences, you can still layer specialist tools on top — while keeping registration and CRM data inside HubSpot.
No, it’s fully native.
Everything is built using HubSpot objects, properties, workflows, lists, forms, QR functionality, and reporting.
No sync. No connectors. No external systems.
Yes.
QR codes are generated automatically and can be scanned using native HubSpot functionality for fast, accurate attendance tracking.
Yes.
The OS includes a WordPress-ready registration embed that connects directly into HubSpot and populates all event data instantly.
Most builds are completed in 6 weeks, including data model setup, registration flow, automation, reporting, attendance tracking, and training.
HubSpot Enterprise tiers are required to expand into advanced reporting or Commerce Hub.
Most organisations can run the Events OS with their existing HubSpot enterprise plan.
No.
The Events OS is a one-time build that becomes your long-term asset.
There are no licence fees, connector charges, or per-event costs.
Yes.
The data model and workflows can manage multi-site events, complex programmes, partner-led sessions, and recurring series.
Absolutely.
The OS is built to evolve — you can add new fields, workflows, event types, reporting, automation, or AI capabilities at any time.
Yes.
HubSpot AI can generate event templates, page copy, email sequences, segmentation logic, and post-event summaries using the OS data model.
The system is ideal for organisations running frequent events, innovation hubs, campus environments, member communities, partner programmes, accelerators, and large event-driven teams.
Yes.
The reporting suite includes attendance funnels, no-show patterns, sector breakdowns, repeat participation, and multi-event analytics.
Yes.
You can run the system independently, keep us on retainer for optimisation, or expand into a fully customised events ecosystem.
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