A unified events brain inside HubSpot that turns every registration, attendee, and session into clean,
structured data your whole organisation can trust.
One source of truth for every event, attendee, and programme instead of scattered sheets and tools.
Consistent data across sectors, cohorts, programmes, dietary, accessibility, and transport details.
Events data that actually powers segmentation, reporting, and leadership decision-making.
No more double-entry, manual exports, or broken syncs between platforms.
A foundation you can extend as your events programme, venues, and partnerships grow.
A seamless, on-brand registration journey that feels effortless for attendees and perfectly
structured for operations behind the scenes.
Frictionless registration embedded into your existing website, with all data flowing straight into HubSpot.
Standardised questions that still flex for different cohorts, programmes, and event types.
Automatic capture of attribution, sector, membership, accessibility, and dietary information.
Zero spreadsheets or manual list-building to get people through the door.
A registration flow that feels premium for attendees and operationally invisible for your team.
A complete automation layer that runs confirmations, reminders, comms, and ops workflows
so events don’t depend on time-consuming manual effort.
Always-on confirmations, reminders, and updates tailored to event type, audience, or cohort.
Segmented communications for members, partners, VIPs, and internal teams from a single events brain.
Automatic list generation for catering, accessibility, and transport instead of manual admin.
Internal alerts when VIPs register, partners sign up, or key accounts engage.
An events programme that scales without needing to scale headcount at the same rate.
Real-time attendance and QR check-in that give you instant clarity on who’s in the room,
who’s missing, and what should happen next.
Fast, native QR-based check-in without extra hardware or separate apps.
Live visibility on attendance across rooms, sessions, and programmes as the event runs.
Instant triggers when VIPs arrive, when key attendees don’t show, or when rooms hit capacity.
Automatic post-event updates to contact and company records in HubSpot.
On-the-day calm instead of last-minute chaos, with Ops, Marketing, and Partnerships seeing the same live picture.
A leadership-ready view of your entire events portfolio, from individual sessions to
programmes and long-term engagement trends.
Clear funnels from registration → attendance → repeat engagement across every event type.
No-show analysis that shows which audiences, formats, or time slots underperform.
Sector, programme, cohort, and membership breakdowns that inform planning and resourcing.
Multi-event dashboards that show where demand, impact, and value are actually coming from.
Events finally tied to commercial outcomes, not just “good vibes” and anecdotal feedback.
AI-native tools inside HubSpot that accelerate event planning, comms, and
reporting without sacrificing control or quality.
Event outlines, descriptions, and landing copy generated in seconds from your existing data model.
Draft email sequences for invites, reminders, and follow-up built from real segments and past performance.
Smart suggestions on segments, timing, and formats based on previous event engagement.
Post-event summaries, talking points, and highlights that teams can ship fast while the event is still fresh.
A planning process that moves at the speed of your calendar, not the speed of slide decks and manual writing.
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