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As we continue to show you how you can compare Arise GTM to other agencies, in this article, we dive into how we differ from New Breed, a full-service agency. While we offer similar things, we have our verifiable differences, and you can discover more as you read on.
TL;DR
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New Breed and AriseGTM are both expert HubSpot partners, but they approach revenue growth from fundamentally different angles.
New Breed is a full-service revenue performance management firm founded in 2002 by Patrick Biddiscombe in Vermont. They are a three-time North America Partner of the Year, and they've completed 500+ HubSpot implementations with a ~50-person team spanning RevOps, demand generation, content, graphic design, SEO, paid media, and development. They're marketing and demand generation specialists who expanded into comprehensive RevOps, making them ideal for companies needing proven playbooks for customer acquisition, nurture, and conversion at scale.
AriseGTM is a UK/US-based GTM strategy consultancy founded in 2017 by Paul Sullivan (former CTO/CMO). Their boutique team delivers end-to-end GTM transformation through the proprietary ARISE® framework: starting with customer research, competitive analysis, and positioning before building technical solutions in HubSpot. They specialise in the strategic layer that precedes marketing execution: ICP refinement, MEDDIC/MEDDPICC enablement, PLG motions, and AI-powered competitive intelligence.
Choose New Breed if you need full-service demand generation services with proven HubSpot expertise. Your strategy is set; you need a well-oiled execution machine with content, design, paid media, SEO, and RevOps working in concert.
Choose AriseGTM if your GTM strategy needs building or rebuilding. You need positioning clarity, competitive differentiation, sales methodology integration, and strategic direction before scaling marketing execution.
Side-by-Side Comparison
| Dimension | New Breed | AriseGTM |
|---|---|---|
| Primary Focus | Demand generation + full-service marketing + RevOps | GTM strategy + positioning + Revenue OS™ |
| Founded | 2002 | 2017 |
| Team Size | ~50 people, full in-house service teams | Boutique (5-20), founder-led |
| HubSpot Recognition | 3x North America Partner of the Year | Platinum Partner, 4.9-star client rating |
| Target Market | B2B companies, particularly software & subscription businesses | B2B SaaS, fintech, professional services (10-500 employees) |
| Company Size Sweet Spot | 50-500 employees | 10-500 employees |
| Geographic Focus | Vermont HQ, US-focused | UK/US-based, global delivery |
| Signature Strength | Full-funnel demand generation at scale | Strategic GTM transformation |
| Service Breadth | Wide (demand gen, content, design, paid, SEO, RevOps, web dev) | Deep (GTM strategy, RevOps, sales enablement, AI integration) |
| Typical Engagement | Ongoing retainer partnerships ($7.5k-12k/month) | 90-day sprints with 6-month minimum (£7.5k/month) |
| Pricing Model | Custom quote based on services | Transparent published pricing |
| HubSpot Implementations | 500+ across all Hubs | Dozens with deep strategic integration |
| Delivery Model | In-house service teams (strategists, designers, developers) | Embedded team with founder involvement |
| Strategic Services | Growth workshops, campaign strategy, full-funnel planning | ARISE® framework, ICP/positioning, competitive intelligence |
| Demand Generation | Core strength: content, SEO, paid, ABM, nurture campaigns | Strategic foundation, RevOps, PLG, ABM, Outbound |
| Sales Methodology | HubSpot Sales Hub optimisation | MEDDIC/MEDDPICC certified and integrated |
| Content Services | Full content team: writers, designers, video, SEO | Strategic content guidance, not production |
| Website Services | Sales-ready websites, design, development, CMS Hub | Strategic UX/conversion guidance, Growth Driven Design-CMS Websites |
| Custom Development | Front-end and full-stack developers in-house | Technical HubSpot customisation, API integrations |
| Proprietary Apps | Distributely (lead routing), UPonent (sales gamification) | HubSpot Revenue OS™, ARISE GTM Methodology, AI agents |
| Key Differentiator | Full-service marketing execution + HubSpot mastery | Strategic GTM layer before marketing execution |
| Best For | Companies needing marketing firepower | Companies needing strategic clarity |
Detailed Analysis
When New Breed Makes Sense
New Breed is the better choice when you need:
Full-service demand generation: If you lack an internal marketing team or want to augment it significantly, New Breed provides content writers, graphic designers, SEO specialists, paid media experts, and campaign strategists, all working cohesively. They don't just advise, they execute the full marketing function.
Proven marketing playbooks: With 500+ HubSpot implementations and three decades of combined experience, New Breed brings battle-tested demand generation frameworks. They know what works across industries and can deploy proven strategies immediately without experimentation.
Content production at scale: New Breed's in-house content team produces blogs, ebooks, case studies, infographics, videos, and more. If your content pipeline is thin or nonexistent, their production capabilities fill the gap while maintaining brand consistency and SEO optimisation.
Sophisticated paid advertising: Their paid media specialists manage multi-channel campaigns across LinkedIn, Google, Facebook, and more, with deep HubSpot integration for attribution and ROI tracking. This goes beyond basic ad management to strategic demand generation.
SEO expertise: New Breed's SEO strategists optimise both technical infrastructure and content strategy for organic visibility. They understand how SEO integrates with broader demand generation, not just isolated keyword rankings.
Sales-ready website development: They build conversion-focused websites on HubSpot CMS Hub that adapt content based on visitor behaviour and lifecycle stage. This isn't just design, it's strategic architecture for lead generation and conversion.
HubSpot's latest innovations: As a three-time Partner of the Year with direct access to HubSpot's product teams, alphas, and betas, New Breed gets early access to new features and can implement cutting-edge capabilities before most partners even know they exist.
Proprietary HubSpot apps: Their Distributely app (lead routing) and UPonent app (sales gamification) solve common HubSpot limitations with purpose-built solutions. This shows they don't just implement HubSpot, they extend it.
Multi-industry experience: Having served software, tech, financial services, staffing, shipping & logistics, cybersecurity, AI, business services, and manufacturing, New Breed brings cross-industry best practices and comparative insights.
Long-term partnership model: New Breed excels at ongoing retainer relationships where they function as your outsourced marketing department, continuously optimising and scaling campaigns based on performance data.
Change management and adoption: They provide comprehensive training and stakeholder alignment to ensure your team actually uses HubSpot effectively, not just inherits a well-configured system they don't understand.
Revenue performance management: New Breed shifted from a traditional marketing agency to holistic revenue performance management, focusing not just on acquisition but also expansion and renewals across the full customer lifecycle.
When AriseGTM is the Better Fit
AriseGTM excels when you need:
GTM strategy before marketing execution: If your positioning is fuzzy, your ICP is too broad, or your messaging doesn't resonate, AriseGTM starts with the ARISE® framework, conducting customer research, competitive analysis, and win-loss studies before touching marketing campaigns. New Breed assumes your strategy is ready for execution.
Founder-level strategic partnership: Working with Paul Sullivan and his team means access to a former CTO/CMO who understands both technical architecture and commercial strategy. His 15 years of GTM experience across the full lifecycle bring strategic depth that larger agencies can't match with junior account teams.
MEDDIC/MEDDPICC sales process integration: AriseGTM's certified sales engineers build MEDDIC/MEDDPICC directly into HubSpot with custom properties, automated qualification workflows, deal scoring, and AI-enhanced analysis. This goes far beyond basic Sales Hub configuration into sales methodology mastery.
Product-led growth (PLG) specialisation: If you're building PLG or PLG + Sales Assist motions, AriseGTM connects product usage data to HubSpot, identifies PQLs, creates automated expansion plays, and bridges the gap between product and revenue operations. This requires strategic thinking about the product-to-revenue journey.
AI-powered competitive intelligence: AriseGTM integrates Claude and custom AI agents for real-time digital battle cards, automated competitive monitoring, and AI-triggered outbound compete campaigns. This operationalises AI beyond HubSpot's native features into a strategic competitive advantage.
Customer research and validation: The Research phase of ARISE® includes customer interviews, jobs-to-be-done analysis, and persona development that inform every downstream decision. Your HubSpot buildout reflects actual customer behaviour, not generic templates or assumptions.
Positioning and messaging refinement: The Ideate phase revisits your value proposition, positioning, and storytelling for each segment. AriseGTM ensures your differentiation is clear and compelling before you scale marketing spend. New Breed can execute campaigns, but won't challenge whether you're positioned correctly.
Strategic ICP refinement: AriseGTM uses first-party data, product usage patterns, and customer economics to narrow your ICP, helping you say "no" to unprofitable segments even if they generate leads. This strategic discipline prevents wasted marketing spend.
Customer onboarding and retention focus: AriseGTM treats customer onboarding as part of RevOps, building playbooks that prevent churn and drive expansion. They view Product as part of revenue operations, not a separate function, ensuring post-sale success is operationalised, not just promised.
Outcome guarantees and accountability: AriseGTM's RevOps Transformation Program includes specific outcome guarantees tied to KPIs. This accountability exceeds "we'll execute what you ask for" and shifts to "we'll deliver measurable results."
UK/European market expertise: Based in Leeds, AriseGTM understands UK and European B2B dynamics, GDPR compliance, cultural nuances, and market conditions that US-centric agencies may overlook.
Transparent, accessible pricing: Published pricing starting at £7.5k/month (£45k minimum) provides budget certainty for startups and scaleups. New Breed's custom quoting may exceed this for a similar scope, particularly if you need strategic work plus full marketing execution.
Key Differentiators
1. Marketing Execution vs GTM Strategy
New Breed is a full-service marketing and demand generation machine. They write content, design graphics, manage paid campaigns, optimise SEO, build websites, and execute multi-channel nurture programs. Their philosophy: great strategy means nothing without excellent execution, and they've built the team to execute at scale.
AriseGTM focuses on the strategic layer that precedes marketing execution. They conduct research, refine positioning, build a GTM strategy, and implement the technical Revenue OS™ foundation in HubSpot. They can guide and implement content strategy, but won't take on content as a service. They'll help you determine if you're targeting the right customers with the right message, and then you can execute with us or internally.
Verdict: New Breed for marketing campaigns. AriseGTM for strategic clarity and applied execution.
2. Team Scale vs Founder Intimacy
New Breed operates with ~50 people across specialised disciplines. You'll work with strategists, designers, developers, content writers, and paid media experts, all coordinated through a primary point of contact. This scale provides redundancy, specialisation, and the ability to handle large, complex projects simultaneously.
AriseGTM operates as a boutique with Paul Sullivan heavily involved in client strategy. You get high-touch founder and subject matter expertise, plus access and senior-level thinking on every engagement, but this limits how many clients they can serve simultaneously. However, they lean into Supered as a delivery service, meaning their Revenue OS is pre-built and cloud-deployed for quick time to value.
Verdict: New Breed for scale and specialist teams at depth. AriseGTM for founder-level attention and agile delivery.
3. Marketing-First vs Strategy-First Approach
New Breed came from marketing agency roots (founded 2002) and expanded into RevOps as they saw the need to align marketing with sales and customer success. Their DNA is marketing execution: they've always been experts at attracting, converting, and nurturing leads. RevOps became the natural extension to close the loop on revenue performance.
AriseGTM was founded in 2017 specifically around GTM strategy, with a former CTO/CMO bringing technical and commercial dual expertise. Their DNA is strategic transformation: they've always started with "Are we targeting the right customers with the right value proposition?" before worrying about campaign execution.
Verdict: New Breed if your strategy is solid and you need marketing muscle. AriseGTM if your strategy needs validation or transformation.
4. Breadth vs Depth
New Breed provides broad services across the entire marketing and RevOps spectrum: demand gen, content, design, web development, SEO, paid media, HubSpot implementation, sales enablement, and customer success optimisation. This breadth makes them a one-stop shop, reducing vendor management complexity.
AriseGTM goes deep on specific strategic capabilities: GTM strategy, ICP refinement, competitive intelligence, MEDDIC/MEDDPICC, PLG motions, and AI integration. They don't try to be everything: they're laser-focused on the strategic and technical foundations that enable downstream success.
Verdict: New Breed for comprehensive service breadth. AriseGTM for strategic depth.
5. US Market vs Global Flexibility
New Breed is based in Vermont and primarily serves US companies. While they can work globally, their team, culture, and experience are deeply rooted in US B2B markets. This focus brings deep US market expertise but potentially less understanding of international nuances.
AriseGTM is UK-based but explicitly serves global clients. Paul Sullivan's book |Go To Market Uncovered with Wiley, will have global distribution, and their client work spans multiple continents. This international perspective brings flexibility and understanding of diverse markets, particularly European regulations and cultural differences.
Verdict: New Breed for US-focused companies. AriseGTM for UK/US-based or global operations.
Real-World Scenarios
Scenario 1: B2B SaaS Company Needing Full Marketing Function
Company Profile: 80-person B2B SaaS company, $8M ARR, recently fired their marketing director who was underperforming. Sales team is hungry for leads but marketing pipeline has dried up. Need immediate content production, demand generation campaigns, and HubSpot optimisation. No time to hire and ramp a full marketing team.
Best Fit: New Breed
Why: New Breed can step in immediately as your outsourced marketing department:
- Month 1: Strategic growth workshop to align goals, audit HubSpot, and build campaign roadmap
- Month 2-3: Launch content production (blogs, ebooks, case studies), optimise HubSpot automation, start paid campaigns
- Month 4-6: Scale SEO efforts, implement ABM for enterprise accounts, build sales enablement materials
- Ongoing: Continuous optimisation based on performance data, regular reporting to executives
Expected Outcomes: Pipeline refilled within 60 days, consistent content production, improving lead quality over time, and a scalable demand generation engine that doesn't depend on internal hiring.
Why Not AriseGTM: This company needs immediate marketing execution, not strategic transformation. Their positioning is likely fine; they just need someone to consistently execute demand generation. AriseGTM would spend weeks on research and strategy when the urgent need is leads in the pipeline. New Breed's full-service model delivers immediate value.
Scenario 2: Startup with Product-Market Fit Questions
Company Profile: 30-person early-stage startup, $2M ARR, growing but slowly. Customer feedback is inconsistent; some love the product, others churn quickly. The sales team struggles to articulate differentiation. CEO questions if they're targeting the right ICP. The board wants clarity on positioning before approving increased marketing spend.
Best Fit: AriseGTM
Why: AriseGTM's ARISE® framework addresses the root issues:
- Assess (Week 1-2): Analyse current customer data, identify patterns in successful vs churned customers
- Research (Week 3-4): Conduct customer interviews, win-loss analysis, and competitive research
- Ideate (Week 5-6): Refine ICP based on data, rebuild positioning and messaging for validated segments
- Strategise (Week 7-8): Create GTM roadmap targeting the highest-value customer segments
- Execute (Week 9-12): Implement in HubSpot with proper segmentation, build MEDDIC qualification process
Expected Outcomes: Clear ICP with specific targeting criteria, differentiated positioning, sales team can articulate value, HubSpot configured around validated strategy, foundation for scaling marketing spend efficiently. Note: Arise offers a 30-day accelerated version of this.
Why Not New Breed: New Breed would execute campaigns brilliantly, but if the positioning and ICP are wrong, those campaigns would generate low-quality leads that don't convert. The company would burn marketing budget without solving the strategic problem. AriseGTM ensures the foundation is solid before scaling execution.
Scenario 3: Growth-Stage Company Scaling Marketing
Company Profile: 200-person B2B SaaS company, $25M ARR, just raised Series B. CMO hired but needs to scale marketing team from 3 to 15 people over 18 months. Needs aggressive lead generation, content machine, and HubSpot expertise while the internal team ramps. Clear ICP and positioning already validated.
Best Fit: New Breed
Why: New Breed functions as the interim marketing team while internal hiring happens:
- Immediate: Full content production, paid campaigns, SEO, design—all coordinated through one partner
- Months 1-6: Generate leads aggressively, build content library, optimise HubSpot, train internal team as they onboard
- Months 7-12: Transition from full execution to strategic guidance as the internal team grows
- Months 13-18: Shift to specialised support (paid media, SEO, HubSpot optimisation) while the internal team handles core execution
Expected Outcomes: Consistent lead generation during team build-out, no pipeline interruption, internal team learns from New Breed's best practices, smooth transition from external to internal execution.
Why Not AriseGTM: The strategy is already validated; this company needs volume execution. AriseGTM's boutique size can't match the content production, paid media management, and multi-channel campaign execution that New Breed provides. The company needs scale, and New Breed has it.
Scenario 4: Company with Broken Positioning and Poor Conversion
Company Profile: 50-person fintech startup, $5M ARR, generating plenty of leads, but conversion is terrible (1%). Sales says leads are "tire-kickers." Marketing blames sales for not following up. Reality: messaging attracts the wrong audience, and the value proposition isn't compelling. Need to fix fundamentals before scaling spend.
Best Fit: AriseGTM
Why: This is a positioning problem disguised as a conversion problem:
- Assess: Analyse lead sources, conversion patterns, customer profitability
- Research: Interview customers and lost deals to understand actual buying criteria
- Ideate: Rebuild messaging to attract the right buyers, refine the value proposition to resonate with real pain points
- Strategise: Create a qualification framework (MEDDIC/MEDDPICC) so sales focus on the right opportunities
- Execute: Implement in HubSpot with proper lead scoring, automated qualification, and targeted campaigns
Expected Outcomes: Conversion improves from 1% to 5-8% within 90 days, sales and marketing alignment on ICP, marketing generates fewer but higher-quality leads, and CAC decreases significantly.
Why Not New Breed: More demand generation won't fix broken positioning; it will just generate more tire-kickers faster. New Breed could execute campaigns, but they'd amplify the wrong message to the wrong audience. AriseGTM fixes the strategic problem first, ensuring marketing spend drives actual revenue.
Questions to Ask During Evaluation
About Their Approach
- What happens in the first 30 days of our engagement? (New Breed: workshop + campaign launch; AriseGTM: assessment + research)
- How much of the work is strategic vs tactical execution? (Understand allocation)
- If our positioning or ICP is unclear, how do you address that? (Critical differentiator)
- Do you execute marketing campaigns or just advise on strategy? (New Breed: execute; AriseGTM: strategic guidance)
About Their Team
- Who specifically will work on our account day-to-day? (New Breed: specialised team; AriseGTM: founder + technical experts)
- What happens if our primary contact leaves? (New Breed: team redundancy; AriseGTM: founder continuity)
- How much access do we get to senior leadership? (AriseGTM: direct founder access; New Breed: structured escalation)
- What's your team's experience in our specific industry? (Both have broad B2B experience)
About Services and Deliverables
- Do you produce content (blogs, ebooks, etc.) or just strategy? (New Breed: full production; AriseGTM: strategic direction + content to support)
- Can you manage paid advertising campaigns end-to-end? (New Breed: yes; AriseGTM: strategic guidance only)
- Do you conduct customer research and competitive analysis? (AriseGTM: core offering; New Breed: strategic workshops)
- How do you integrate sales methodology into HubSpot? (AriseGTM: MEDDIC certified; New Breed: Sales Hub optimisation)
About Pricing and Investment
- What's the typical monthly investment for our company stage? (New Breed: $7.5k-12k; AriseGTM: £7.5k)
- What's included vs what costs extra? (Get clear scope boundaries)
- What's the minimum commitment period? (Understand contract terms)
- How do costs scale if we need more services? (New Breed: modular services; AriseGTM: sprint-based expansion)
About Results and Accountability
- What metrics do you track and report on? (Both should provide clear KPIs)
- Can you share case studies from similar companies? (Request relevant examples)
- Do you offer any performance guarantees? (AriseGTM: outcome guarantees; New Breed: results-focused but not guaranteed)
- How quickly should we expect to see results? (Set realistic expectations)
Making Your Decision
Decision Framework
Choose New Breed if you answer "yes" to 3+ of these:
- You need full-service marketing execution (content, design, paid, SEO)
- Your GTM strategy and positioning are clear
- You want to outsource most/all marketing functions
- You need proven demand generation playbooks deployed immediately
- Content production is a major bottleneck
- You value HubSpot's latest features and early access
- You're US-based or US-focused
- You prefer ongoing retainer relationships over project-based work
Choose AriseGTM if you answer "yes" to 3+ of these:
- Your positioning, messaging, or ICP needs refinement
- You're building PLG or hybrid motions
- You need MEDDIC/MEDDPICC integrated into your sales process
- You want a founder-led strategic partnership
- You need customer research and competitive validation
- You're UK/US-based or global
- Budget transparency is important (published pricing)
- You want outcome guarantees tied to KPIs
Key Considerations
Strategy Clarity: New Breed assumes your strategy is ready for execution. AriseGTM builds strategy first. If you're unsure about your positioning, start with AriseGTM.
Service Breadth vs Depth: New Breed provides comprehensive marketing services. AriseGTM provides deep strategic and technical expertise. Choose based on whether you need breadth or depth.
Execution Speed: New Breed can launch campaigns immediately with its in-house teams. AriseGTM takes 4-6 weeks for a strategic foundation before execution.
Team Size: New Breed's ~50-person team handles high-volume work. AriseGTM's boutique size provides founder attention but limits capacity; however, they do not play the volume game for customers.
Geographic Fit: New Breed is US-centric. AriseGTM offers UK/US expertise and global flexibility.
Budget Structure: New Breed uses custom quotes ($7.5k-12k/month typical). AriseGTM publishes transparent pricing (£7.5k/month+, £45k minimum).
Final Recommendation
Both agencies are expert HubSpot partners with proven success. The choice depends on whether you need marketing execution or strategic transformation.
New Breed is ideal for companies with a clear GTM strategy needing world-class marketing execution. If you know your ICP, your positioning resonates, and you need consistent content production, demand generation, and paid campaigns managed by experts, New Breed's full-service model delivers comprehensive marketing horsepower. Their three-time Partner of the Year status and 500+ implementations prove their execution excellence.
AriseGTM is perfect for companies needing strategic GTM clarity before scaling marketing. If your positioning is unclear, your conversion rates are poor despite lead volume, or you're building complex motions like PLG + Sales Assist, AriseGTM's strategic depth ensures you're building on solid foundations. Their ARISE® framework and founder-led approach deliver a transformational strategy that informs all downstream execution.
The hybrid approach: Some companies use both sequentially. Start with AriseGTM for strategic foundation and Revenue OS™ buildout (90 days), then partner with New Breed for ongoing marketing execution at scale. This combines strategic clarity with execution excellence.
Neither agency is right if:
- You need pure Salesforce expertise (both are HubSpot-focused)
- You want a traditional marketing agency that just takes orders (both provide strategic guidance)
- You're not ready to invest minimum £45k (AriseGTM) or $7.5k+/month (New Breed)
Next Steps
If You're Leaning Toward New Breed
- Request Custom Quote: Fill out their pricing inquiry form with your specific needs
- Review Their Work: Explore case studies from companies at your stage
- Schedule Growth Workshop: Many engagements start with a strategic workshop
- Check Resources: Download their "Essential Guide to Demand Generation"
- Contact: Visit newbreedrevenue.com to start a conversation
If You're Leaning Toward AriseGTM
- Book GTM Diagnostic Call: Free assessment of your current strategy and HubSpot setup
- Request 48-Hour Quick Audit (£997): Rapid analysis with actionable recommendations
- Download ARISE® Methodology: Understand their framework
- Review UK Case Studies: See results from similar companies
- Contact: Visit arisegtm.com or reach Paul Sullivan directly
If You're Still Unsure
Consider your primary pain point:
- "We don't have enough leads" → Likely need New Breed's demand generation
- "We have leads but they don't convert" → Likely need AriseGTM's strategic work
- "We're not sure who to target" → Definitely need AriseGTM's ICP refinement
- "We know what to do but lack resources" → Definitely need New Breed's execution
Or run parallel evaluations:
- New Breed: Schedule growth workshop
- AriseGTM: Request £997 Quick Audit
Compare their findings, recommendations, and approach before deciding.
Additional Resources
Further Reading:
- New Breed Blog: Demand generation, HubSpot best practices, marketing automation
- AriseGTM Blog: GTM strategy, AI in RevOps, product marketing
- "State of HubSpot 2024" Report by New Breed (insights from 1,600+ revenue leaders)
- "Go To Market Uncovered" by Paul Sullivan (Wiley, April 2025)
HubSpot Recognition:
- New Breed: Only 3x North America Partner of the Year, Elite status since 2020
- AriseGTM: Platinum Partner with 4.9-star client rating
Questions About This Comparison?
Both agencies excel in their respective domains. New Breed delivers comprehensive marketing execution with proven HubSpot mastery. AriseGTM delivers strategic GTM transformation with technical expertise. The right choice depends on whether your primary need is execution horsepower or strategic clarity.
Remember: The "best" HubSpot partner is the one whose strengths align with your specific gaps, stage, and priorities.
If you need GTM and marketing, our team can facilitate; we just don't offer marketing-only services, only where we define the strategy and execution. If that's what you're looking for, we are happy to take your call.
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