ARISE™ FOR CUSTOMER SUCCESS TEAMS

Is your CS team struggling with

Misaligned
customer experience?

Siloed customer
data?

Understanding
customer needs?

Contributing to
revenue growth?

Retaining
customers?

How We Help

01 Customer experience

Better customer experience

The Arise GTM methodology is a comprehensive, research-backed framework that optimises marketing, sales, and customer success for B2B tech and service companies. This holistic approach ensures that all aspects of the go-to-market strategy are aligned, contributing to an aligned customer experience.

The methodology includes built-in mechanisms for ongoing refinement:

Voice of the customer programs
AI-driven onboarding playbooks
Optimised frameworks for ongoing reference and improvement

This focus on continuous improvement helps CS teams adapt to changing market conditions and maintain consistent performance over time.

02 Customer data

Unify around the CRM

Our team specialise in aligning and integrating customer success teams to the CRM, sharing a 360-degree view of the customer.

Utilising HubSpot and the service hub to align with your sales and marketing teams to share data, optimise the onboarding and support and shape that new customer experience.

We benchmark against 29 standard KPIs across

Retention 13
Conversion 3
Customer Health Score 5
Account Management 8

03 Customer needs

Improved deal velocity

The methodology fosters deeper alignment between sales, marketing, and customer success teams. This cross-functional collaboration ensures:

A seamless customer journey from prospect to closed deal
Consistent messaging and approach throughout the sales process
More effective targeting of ideal customer profiles (ICPs)

By focusing on deep segmentation from the customer base, we can leverage that information combined with performance data and help you close faster.

04 Revenue alignment

Data-driven insights

ARISE incorporates over 151 standard KPIs across marketing, sales, customer success, people, and finance. This extensive data analysis allows sales teams to:

Identify trends and patterns in the sales process
Make informed decisions based on real-time data
Continuously refine their approach for better results

Additional data cleansing reporting, ICP reporting, and target account breakdowns help your team understand how to improve the sales process and implement it at speed.

05 Agency support

Strategic Implementation

Are you carrying a lean team who must focus on the day-to-day running of the business?

Why not continue the relationship beyond optimisation and let us support your team by providing advice and guidance from the data to help make faster critical decisions?

From segment trends and data-driven insights, competitive enablement and onboarding, we can support teams through the short, medium and long-term.

Introducing ARISE™ Customer Success

ARISE™ Customer Success is not just a product; it’s a requirement. Tailor-made for Customer Success teams like yours, it promises a journey from retention to expansion, from good to great customer experiences, and from alignment to unison with your sales and marketing teams.

Become A CX Powerhouse

Tackle Churn Head-On: With ARISE™ Customer Success watch your churn rates plummet as we help transform your customer experience, turning potential exits into staunch advocates using data and health-scored onboarding.
Fuel Your Brand: Enhance brand recognition, cut down customer acquisition costs, and contribute to reduced sales cycles and increased revenue.
Scale with Confidence: Standardise your CS services with our dedicated playbook and your customer knowledge, ensuring scalability while boosting your team’s motivation and retention.

Redefine
Relationships

Shift the perception of CS from transactional problem managers to vital revenue generators. Share data, align goals, and expand accounts with precision.

Maximise
Lifetime Value

With an aligned CS team, witness a surge in customer lifetime value and revenue per customer.

Align With
Sales & Marketing

ARISE™ Customer Success doesn’t just align CS; it elevates your entire revenue operation, contributing to stellar marketing results and a seamless sales process.

Benefits

Dedicated CS Playbook

Navigate with confidence using our standardised playbook.

Optimised Customer Data View

An aligned view of the customer journey can reduce CAC and increase retention

Drive Growth, Not Just Retention

With ARISE™ for Customer Success, expansion is inbuilt to the entire playbook

29 Kick-Off KPIs

Retention (13), Conversion (3), Customer Health Score (5) and Account Management (8).

Contribute to Revenue Growth

Align with your other customer-facing teams to create a winning customer experience that prospects talk about

Our expertise

HubSpot
implementation

GTM strategy
optimisation

AI-driven process
improvement

Advanced reporting
and analytics

Customer lifecycle
management

Trusted by growing startups with
up to 200 employees

We recently partnered with BIAS to take our marketing efforts to the next level. Our goal was twofold: improve our search engine optimization (SEO) ranking and leverage the HubSpot platform to generate more qualified sales leads for DSSI (www.directsourcing.com). We're happy to report that BIAS exceeded our expectations.

Mendiratta, A

Strategic Lead, DSSI (Acquired)

BIAS team deserves high recommendations for their marketing strategy and HubSpot technical knowledge. They are deeply committed to projects and smooth collaboration.

Vuorinen, M

Sales Lead, Contractbook

Paul and the team are not only experts in marketing strategy, the tech sector and HubSpot they also take great care and ownership of the campaigns they work on. I can highly recommend them as a collaborative, honest and results-driven agency - particularly for fast-growing b2b tech/SaaS businesses

Hodgson, J

UK CEO, 300Brains

Frequently asked questions

What is ARISE™ Customer Success?

ARISE™ Customer Success is a framework designed for Customer Success (CS) teams aiming to become customer champions. It combines customer experience enhancement with technology and revenue goals.

Who is ARISE™ Customer Success for?

It's for CS teams that want to improve customer experience, whether they're part of a revenue operations team or working independently to enhance customer satisfaction.

What does ARISE™ Customer Success focus on?

ARISE™ Customer Success focuses on marrying customer experience with technology and revenue goals. It emphasises that customer experience is the key to retaining customers rather than relying solely on sales programs.

What tools does ARISE™ Customer Success use?

The framework is powered by the HubSpot Growth Suite and incorporates tools like Arrows.to and the ARISE framework.

What are the main goals of ARISE™ Customer Success?

The primary goals include improving customer experience, aligning teams, and driving revenue growth.

How does ARISE™ Customer Success address retention and expansion revenue?

While recognising retention and expansion revenue as critical requirements for CS teams, ARISE™ Customer Success emphasises that superior customer experience is the fundamental driver for keeping customers.

How can I learn more about ARISE™ Customer Success?

You can connect with the ARISE team to see ARISE™ for Customer Success Teams and take the first step toward enhancing your customer experience.

What makes ARISE™ Customer Success unique?

ARISE™ Customer Success offers a proprietary framework that combines customer experience focus with technological tools and revenue goals, aiming to redefine what's possible in customer success.

Build experiences yourCustomers will talk about