Brand Relaunch and Services Productisation for The Reinhart Group

Outcome

Identified core players, drivers and decision-makers, resulting in a defined ICP, clear persona profiles and a messaging framework that could act as a solid foundation for future sales and marketing initiatives.

Launched a new website and branding that:

Had the more upmarket feel they needed to attract larger corporate clients
Focused on how Reinhart Group could change their clients’ worlds

Productised the service offering: We took the standard service offering and productised it through a service design workshop, creating products that aligned with the customer's growth journey and made it easy and recognisable to understand what the business offered.

The Objectives

Upgrade the brand to be glossier, standing out in a crowded field and ultimately attracting bigger corporate clients.
Redesign the company website.
Boost brand awareness and visibility.

The Challenges

Market forces and the numerous options available to corporates, most notably any mental health and wellbeing support provided by their medical or insurance policies, challenge the health and wellbeing space.
Reinhart Group faced lead generation and conversion issues based on its outdated and incomplete brand presence.
Their messaging focused more on their services than the outcomes they could deliver, leading to some reluctance for in-person and long-term support programmes.
Upmarket brands like Amazon would enter the sales discussion, but the lack of corporate brand and sales materials hampered the discussions.

The Approach

Reinhart Group had an idea of the type of companies they tended to work well with and have success with, but it didn’t have a defined Ideal Customer Profile (ICP) or a breakdown of its personas, leading to less focused sales outreach.

We built a sales and marketing strategy that encompassed:

Messaging Framework
Persona Workshop
Buyer Funnel Stages & Tactics
Buyers Journey Mapping
Service Design Framework
Brand Refresh

BIAS also undertook a brand refresh, completely overhauling and delivering a new website.

Brand and Services Relaunch for The Reinhart Group with the ARISE™ GTM Framework

Outcome

“Paul has gone above and beyond to help us develop a consistent and successful marketing strategy. He personally dedicates so much effort to guiding us and making sure we get value for money. He is genuinely concerned with the success of his clients and it shows."

Company Profile

The Objectives

The Challenges

The Approach

Have a similar project?

Quick links

Let’s talk

Find us

Resources

Get in touch