This means that recruiting professional PMMs comes at a premium because of talent scarcity. Because of this, many companies turn to traditional marketers to perform the role but soon understand that recruiting highly skilled marketers capable of instantaneous delivery can be challenging.
Those companies that opt for hiring junior marketers and hoping they can fill the gap quickly understand that this is a costly approach both in time and money, slowing down progress and causing inertia.
The lack of communication between product and client-facing teams often causes friction and bottlenecks and directly impedes the ability to communicate impending value to prospects and customers.
Product marketers come into their own in this environment as they tightly knit key business units, communicate the product value, train internal teams to convey the right product messaging, become the voice of the customer and own sales enablement. In short, product marketing runs the play for the other teams to execute.
Product marketing is the driving force behind getting products to market - and keeping them there. It also serves as the overarching voice of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. All at the same time.
At BIAS our goal is to deliver product marketing functions that sit at the intersection of your company specifically at the core departments of sales, customer success, product and marketing creating support that leads to laser-focused demand generation, product adoption, retention and growth.
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