Generate laser-focused demand and drive adoption, retention and growth with BIAS, London's #1 product marketing agency.
The value product marketing brings to SaaS and fintech products cannot be underestimated. Product marketing drives the cross-functional team alignment necessary for a product’s success.
This means that recruiting professional PMMs comes at a premium because of talent scarcity. Because of this, many companies turn to traditional marketers to perform the role but soon understand that recruiting highly skilled marketers capable of instantaneous delivery can be challenging.
Those companies that opt for hiring junior marketers and hoping they can fill the gap quickly understand that this is a costly approach both in time and money, slowing down progress and causing inertia.
The lack of communication between product and client-facing teams often causes friction and bottlenecks and directly impedes the ability to communicate impending value to prospects and customers.
Product marketers come into their own in this environment as they tightly knit key business units, communicate the product value, train internal teams to convey the right product messaging, become the voice of the customer and own sales enablement. In short, product marketing runs the play for the other teams to execute.
Product marketing is the driving force behind getting products to market - and keeping them there. It also serves as the overarching voice of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. All at the same time.
At BIAS our goal is to deliver product marketing functions that sit at the intersection of your company specifically at the core departments of sales, customer success, product and marketing creating support that leads to laser-focused demand generation, product adoption, retention and growth.
Access an outsourced team of experienced product marketers on a project-by-project basis.
With our 84-point playbook covering discovery through to onboarding and our ARISE methodology designed to align your product marketing and marketing teams to optimise your customer acquisition strategy continually. We can seamlessly integrate into your team and help accelerate the growth of your product.
It’s the discipline of positioning, messaging and launching your product inside HubSpot’s all-in-one platform so every buyer touchpoint: ad, blog, email, demo—pulls toward the same revenue goal. In short: right story, right segment, right Hub at the right time.
In tech, >25 % of annual revenue now rides on successful new-product launches; miss the mark and CAC soars while churn climbs. SaaS/fintech firms that nail product marketing drive faster ARR growth and stand out in crowded markets.
Marketing Hub for SEO pillars & campaigns, CMS Hub for gated launch pages, Sales Hub playbooks to arm reps with talk-tracks, Service Hub for feedback loops, and the new AI-driven Breeze Agents that auto-generate knowledge base & launch content.
Growth/demand focus on pipeline volume; product marketing zooms in on positioning, ICP pain, and launch adoption, so the leads you do capture convert and stick. Think story-first, funnel-second.
A GTM narrative, positioning doc, launch calendar, persona-mapped content matrix, sales playbooks, enablement decks, and a 90-day adoption dashboard, all built natively in HubSpot to maximise data visibility.
Expect awareness & engagement lifts within 30–45 days, pipeline impact inside 60–90 days, and ARR uptick by Q2 post-launch. Half of PMMS report ≥50 % launch success with a structured process; ours is built to beat that benchmark.
🧭 Product-qualified leads (PQLs),
🧭 activation %,
🧭 feature adoption,
🧭 time-to-first-value, and
🧭 launch-attributed ARR.
These map straight to CMO headaches of ROI proof and customer experience.
HubSpot Playbooks push real-time battle-cards into deal records, while automated feedback surveys in Service Hub pipe customer insights back to product, closing the loop between promise and experience.
➜ Assess funnel & data gaps
➜ Research SaaS/fintech ICP needs
➜ Ideate positioning + content clusters
➜ Strategise OKRs & multi-Hub workflows
➜ Execute assets and playbooks in < 72 hrs.
Result: friction-free launches, cleaner data loops, and board-ready ROI—all at sprint speed.
Pro tier unlocks essential automation; Enterprise gives predictive AI and advanced permissions—handy for regulated fintech workflows—but great positioning beats fancy seat counts every time.
Typical mid-market launch programs run £8–15k monthly; enterprise, multi-product roll-outs land £25k+.
Note: HubSpot Enterprise onboarding alone is £7k, so expert product marketing pays for itself by accelerating payback.
No. We sandbox assets, AB-test quietly, and deploy updates in low-traffic windows, protecting the pipeline while we optimise. HubSpot’s campaign tools make retroactive tagging painless.
A product owner for roadmap intel, a CMO/CRO sponsor for revenue alignment, and one RevOps gatekeeper for data hygiene, minimal seats and maximal impact.
Breeze AI Agents auto-draft FAQs, knowledge-base articles, and prospecting sequences, slashing content production time and helping CMOs keep pace with evolving trends.
ARISE GTM also enables 3rd-party LLMS of choice through our own ARISE GTM PMM Engine for HubSpot.
Pre/post dashboards show lift in launch-attributed ARR; McKinsey notes that a quarter of revenue growth now hinges on new-product success, our dashboards translate that into CAC ↓ and LTV ↑.
If your last launch stalled, CAC is creeping, or churn spikes at feature hand-off, act now; 95 % of new products fail without disciplined product marketing. Don’t be a statistic.