Your B2B SaaS or technology business will be maturing. You will be focused on accelerating growth and retention, so a highly aligned RevOps function with optimised marketing and sales technology is where you’re focused now. We can build sales, marketing and onboarding on HubSpot at BIAS.
With HubSpot at the core of your technology, you’ll need a team of marketing and sales enablement specialists to complement the demand strategy, and BIAS can undoubtedly deliver.
Check out our ARISE GTM methodology for a comprehensive solution to customer acquisition strategy.
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Whether your organisation is new to demand gen or seasoned pros, we can help. Our multi-experienced marketing, sales and product strategists can work with you and your team to deliver a winning demand strategy.
With deep experience in B2B SaaS and B2B/B2C Fintech stretching back to 2008, we are a team that has remained at the forefront of strategic development across marketing sales and onboarding optimisation, a trait deeply rooted in our core values.
Today's B2B demand generation teams require a partner with technical expertise, ours is built off of HubSpot. With a core ethos of delivering highly optimised tech-driven environments, BIAS builds tech stacks that feed each other and create the perfect environment for perpetual growth.
At BIAS, we believe in proving what works. To this end, our technical setup covers you for demand generation, demand capture and account-based marketing, if need be, for enterprise targets. Moreover, it’s the same setup we run internally, so we are our best use case.
Demand generation takes a combination of ongoing optimised multi-channel strategies:
BIAS has won awards for many of these components, from campaigns to websites and continues to deliver for B2B SaaS and Fintech companies across the board.
It’s the always-on engine that turns strangers into solution-aware buyers by blending HubSpot’s content, automation and data tools into one pipeline-priming machine. Demand gen raises awareness before someone’s ready to fill out a form, so lead flow never flatlines.
Lead gen is “give me your email.” Demand gen is “make you care first.” It lives higher in the funnel, focusing on education and trust; the result is warmer leads that close faster once they convert.
HubSpot houses your CRM, content, ads, automation, and revenue reporting in one UI, so you can see every touch and justify ad spend without Frankenstack spreadsheets.
Marketing Hub (content, ads, nurture), CMS Hub (SEO pillars & topic clusters), Sales Hub (sequence assist), Service Hub (feedback loops) and, for serious scale, Operations Hub’s data-quality & programmable automation.
Brands that put data-driven demand gen at the core see up-to-83 % better content-marketing lift and 67 % more organic pipeline, according to 2024 B2B benchmarks.
We track in-market signals (engaged accounts), content-assisted revenue, cost-per-opportunity and payback. Industry data shows 70 % of marketers now rate their generated leads “high quality,” up sharply since rolling out demand gen programs.
Expect quick-win lifts (e.g., engagement rate ↑) in 4–6 weeks, pipeline impact in 60–90 days, and full CAC reduction within two quarters as the flywheel compounds.
Pro tier unlocks the automation essentials; Enterprise adds predictive AI and multi-touch revenue attribution, critical for scaling spend confidently.
► Assess funnel gaps & data decay
► Research ICP intent & channel fit
► Ideate campaigns + content clusters
► Strategise quarterly OKRs & HubSpot automation maps
► Execute experiments in <72 hrs, iterate weekly.
The result: compounding awareness, cleaner data loops, and board-level ROI dashboards, in other words, demand gen at sprint speed but enterprise scale.
We use over 144 KPIs to measure our success in marketing, sales, customer success, and product. Combine these out-of-the-box metrics with your custom reporting, and you have a robust dataset to scale forward.
All reporting is built into HubSpot where possible or 3rd party tools like Databox or PowerBI.
A marketing owner for content, a RevOps or CRM admin for data access, and a sales lead to close the feedback loop—because revenue ≠ a silo.
Market rates range £5–10k monthly, for a three-month mid-market sprint, scaling to £25k+ for multi-region, multi-Hub orchestration. Pricing flexes on Hub count, ad budgets, and existing content depth.
We pipe “hand-raiser” signals straight into HubSpot Deals & Sequences, score accounts on intent, and trigger sales plays only when propensity peaks—no more “marketing black box.”
Nope. We AB-test in content sandboxes and schedule automation cuts in low-traffic hours, so revenue keeps flowing while we optimise.
