B2B Sales Enablement Agency

Today's B2B sales teams struggle to close deals at speed

Often because they need to communicate the value they offer in a way that captures the attention of your prospects. A well-defined sales enablement strategy is what you need to align your sales and marketing teams and put your best foot forward. As your product matures, so should your sales and marketing materials.

By combining training, ongoing coaching, effective CRM and pipeline set-up, digital assets, and close alignment of marketing and sales teams, B2B companies can be up to 76% more productive in the sales environment than those that do not.

For scaling sales teams, sales enablement is critical to the mission's success

Your sales team is better aligned with your product with an optimised sales enablement strategy. It will confidently communicate the value to sales-qualified leads, increasing conversion rates and closing sales gaps.

Speed up your sales team’s productivity with scripts, standardised sales processes, battle cards, video-based internal training, phone and theatre-style training, and a highly integrated tech stack that delivers dedicated insights, lead scoring, and intent signals.

Sales enablement also enhances the buying experience and reduces churn by qualifying out poor-fit leads, allowing team leads to effectively manage productivity, upskilling, and bottlenecks in the sales function.

The more data and information you have on a prospect, the easier the close should become

Adopting a systemised sales enablement approach will make you more attuned to your customers' needs.

Our promise is to support you throughout the process and beyond to resolve issues and take positive action.

With the data we collect, we will work with you and your team to help interpret the pipeline activity and advise where to make improvements or changes. We enable you to implement your strategy in a way that works best for your business and give you the tools on which to build. This allows you and your business to retain control and embed the ethos of your company’s approach.

Sales Enablement 101

Do you want to find out what we know about sales enablement before you talk to us? Why not read our latest guide if you like it, then you can take it away afterwards. We practice ungated content here at BIAS. No details are needed to read.

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We build sales enablement strategies that are customised to your offering

Embedded with your DNA, driven with one goal: closing the gaps in your sales pipeline and reducing churn.

Our core focus is bringing sales at scale by building repeatable processes for your team to close deals.

Empowering sales leaders by unifying your sales strategy on HubSpot CRM with the ability to identify bottlenecks to improve sales results.

Eradicating inefficiencies by removing time-wasting repetition and inefficient processes that have a negative impact on your sales team's productivity.

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Figure out what's going wrong with your sales process

By using data to identify where the problems in your pipeline land, we remove any guesswork and quickly work to correct them. This means solid use of HubSpot CRM as the bedrock and a standardised sales process laid firmly over the top.

By utilising our 18-step sales enablement framework, we offer you a walk into a prepared environment with a tested framework that you can land on and expand, customising it to the maturity of your sales environment as your team scales.

With two resident enablement experts, you can be assured that you will work with experienced, passionate professionals willing to challenge your thoughts to drive the best possible results from your investment in our relationship.

Your sales team is also supported to utilise the enablement strategy and resources that allow you, as a sales leader, to make incremental strategic improvements based on evidence.

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Frequently asked questions

What is sales enablement inside HubSpot?

It’s the systematic wiring-in of the content, tools, training and analytics reps need, natively in HubSpot, so they close more deals, faster. Think of it as a revenue operating system, not a one-off training day.

Why do SaaS & fintech companies need it?

Tech buyers ghost fast. Firms with a formal enablement strategy post up to 49% higher win rates and cut rep ramp time by 40-50%, vital when every month of ARR counts.

Which HubSpot tools power sales enablement?

Sales Hub sequences and Playbooks, CMS Hub knowledge bases, Marketing Hub content mapping, Service Hub feedback loops, plus the Operations Hub for clean data and programmable automation, so every asset is one click away from the CRM.

What outcomes can we expect?

Typical wins: 15-25 % lift in pipeline velocity, 20 % higher quota attainment, 8 % quarterly revenue uptick, and cleaner CRM data that fuels smarter forecasts.

How do you measure success?

We benchmark and track win rate, cycle length, content usage, rep ramp time, and forecast accuracy, all tied to dashboards the CRO actually opens.

How long does an engagement take?

Discovery-to-go-live typically takes 6–8 weeks for a mid-market portal; enterprise rollouts with multiple product lines can take 10–12 weeks or more.

What deliverables will we get?

🔹 Gap analysis & scorecard
🔹 Buyer-mapped content library
🔹 HubSpot Playbooks & sequences
🔹 Role-specific training
🔹 90-day performance dashboard

Who needs to be involved on our side?

A sales leader, RevOps admin and 2-3 “power reps” for field reality. Marketing joins for content alignment, because differentiation is half the battle.

How does the ARISE GTM Methodology® turbo-charge sales enablement?

► Assess data, content & skill gaps

► Research ICP pain & sales motion

► Ideate talk-tracks, Playbooks and buyer-centric sequences

► Strategise OKRs & HubSpot workflows

► Execute enablement assets in < 72 hrs, iterate weekly.

Result: content reps actually use, deals that move, and dashboards the C-suite trusts, delivered at sprint speed.

Will it break our live pipeline?

Nope. All automations are cloned and AB-tested in sandboxes or off-peak windows, so deals keep moving while we optimise.

Does this integrate with tools like Gong, Outreach or Salesforce?

Yes. Operations Hub’s bidirectional sync and native integrations push call notes, sequences, and deal data back to HubSpot, delivering one revenue truth.

What does it cost?

Mid-market programs land around £6–10k per month; enterprise, multi-team deployments start at £25k+. Investment scales with Hub count, license footprint and complexity. We focus on 30, 60 or 90-day programs for speed and efficiency.

Which metrics should the board watch?

Win-rate on forecasted deals (industry benchmark: +49 % with enablement)
Rep ramp-time
Pipeline coverage
Revenue per rep.

When’s the right time to start?

Red flags: quota attainment < 70 %, reps moonlighting as content hunters, CRM data chaos, or new products entering crowded markets. If two ring true, start yesterday.

How do you prove ROI?

Pre/post dashboards chart lift in win rate, cycle speed, and revenue per rep. G2 research shows that companies with unified enablement are 80% more likely to beat their targets.

Supercharge your team with Sales Enablement