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Growth Marketing &
Go-to-Market Strategy for Startups

If you’re an early-stage startup CEO or CMO looking for a growth marketing strategy for startups that delivers quality leads and rapid scale, Arise GTM is that partner.

Is your startup struggling with

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Underperforming
GTM strategies?

career direction 1

Misaligned
teams?

vision 1

High churn
rates?

continuity 2

Long sales
cycles?

loss 1

Wasted marketing
budgets?

How We Help

01 Internal Team Alignment

Aligning teams and tech stack

Our team at ARISE GTM specialise in helping startups and scaleups align their focus.

We approach this using our proprietary ARISE Go-To-Market Methodology®, which delivers comprehensive results aligning teams, technology and channels around tight segmentation, competitive research and ongoing tactical and execution support.

We deliver a highly optimised, integrated and aligned tech stack that helps the business make stronger strategic decisions long-term.

We work with founders, business leaders, teams and individual contributors to help the organisation align behind the business strategy and deliver improved results.

02 Data-Driven Strategies

Implement data-driven strategies

Working with our team to optimise your GTM strategy will move the business to a new adoption of cross-functional data-driven understanding of the customer.

The ARISE GTM Methodology® is entirely data and research-driven. It uses AI to continuously monitor your own performance and that of your competitive landscape, dropping insights directly into your CRM for fast decision-making and tight segmentation.

This comprehensive approach will make team meetings far more productive and significantly improve revenue performance.

03 Proven Playbooks

Our frameworks, your playbooks

Don't be misled by the title of this slide. We don't have a one-size-fits-all playbook. We have our own framework, which delivers your business its own playbook based on best-in-class principles.

By alleviating your team of the full responsibility for research, data interpretation, optimising the tech stack and building new sales, marketing and customer success playbooks, your team remain focused on the day-to-day why we do the heavy lifting and get you set up for success.

When we're done, we will train the team on the new process and drop insight cards directly into the HubSpot UX so that there is long-term adoption and quick, real-time support.

04 Advanced Reporting Insights

Align & Optimise Tech Stack

With over 15 years of experience working with startups and scaleups, we have defined a core set of metrics to springboard the most disorganised team into immediate action.

We have pre-built hundreds of reports that can be cloud-deployed to your CRM so that your data immediately tells you another story, enabling team leads to quickly assess the landscape and make better decisions in real-time.

The best thing, our out-of-the-box reporting leaves more time for additional customisation that the business may require.

05 Tactical & Execution Support

Strategic Implementation

Are you carrying a lean team who must focus on the day-to-day running of the business?

Why not continue the relationship beyond optimisation and let us support your team by providing advice and guidance from the data to help make faster critical decisions?

From content marketing, data-driven insights, competitive enablement and onboarding, we can support teams through the short, medium and long-term.

GTM Accelerator Program

Optimise your go-to-market strategy, including HubSpot implementation/optimisation, advanced reporting setup, and a customised playbook for sustainable growth.

30 day

Intensive program to optimise GTM strategy

20%*

Reduction in customer acquisition costs

90 days

Increase in retention rates within 90 days

Benefits

Reduced sales cycles

Accelerate revenue growth by converting leads more efficiently with optimised GTM strategies

Lower churn rates

Optimised process and reporting enable a renewed approach to acquiring the right customers

Better decision-making

Data-driven decision-making with extreme segmentation to drive accurate strategic choices

Improved customer experience

A direct outcome of ARISE® is an improved customer experience

Lower customer acquisition costs

An optimised GTM strategy decreases CAC, increases LTV, and builds a stronger brand reputation

Our expertise

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HubSpot
implementation

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GTM strategy
optimisation

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AI-driven process
improvement

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Advanced reporting
and analytics

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Customer lifecycle
management

Trusted by growing startups with
up to 200 employees

We recently partnered with BIAS to take our marketing efforts to the next level. Our goal was twofold: improve our search engine optimization (SEO) ranking and leverage the HubSpot platform to generate more qualified sales leads for DSSI (www.directsourcing.com). We're happy to report that BIAS exceeded our expectations.
Mendiratta, A
Strategic Lead, DSSI (Acquired)
BIAS team deserves high recommendations for their marketing strategy and HubSpot technical knowledge. They are deeply committed to projects and smooth collaboration.
Vuorinen, M
Sales Lead, Contractbook
Paul and the team are not only experts in marketing strategy, the tech sector and HubSpot they also take great care and ownership of the campaigns they work on. I can highly recommend Bias as a collaborative, honest and results driven agency - particularly for fast growing b2b tech/SaaS businesses
Hodgson, J
UK CEO, 300Brains

Optimised Pipeline with Full Automation

DSMN8 came to BIAS to help them reinforce their developing sales process as their HubSpot instance was no longer fit for purpose.

2-Day

Consulting and implementation workshop.

7+

Automated task-based workflows

100%

Sales process automation on HubSpot

100%

Improved data and reporting.

Ready to Transform your GTM
Execution?

Frequently asked questions

What is a growth marketing strategy for startups?

A growth marketing strategy for startups is a data-driven, cross-channel playbook that focuses on rapid experimentation, customer acquisition, and retention tactics designed to generate high-quality leads and sustainable scale from Day 1.

How does Arise GTM’s approach differ from a traditional GTM plan?

Unlike a generic go-to-market plan, our Growth Marketing Strategy for Startups combines AI-backed segmentation, hands-on experimentation sprints, and real-time analytics dashboards to continuously optimise CAC, LTV, and churn metrics.

How quickly will I see results from a growth marketing strategy?

Most early-stage clients begin to see measurable uplifts in lead velocity and conversion rates within 60–90 days after implementing our “Sprint & Scale” framework, with a 10–20% reduction in CAC on average.

What are the key components of your startup GTM playbook?
  1. Rapid audience validation & segmentation
  2. Multi-channel demand generation (paid, SEO, partner)
  3. Automated nurture funnels & personalisation
  4. KPI-driven dashboards & ROI tracking
  5. Continuous optimisation through growth sprints
How does this strategy help generate quality leads?

By combining high-intent keyword bidding, lookalike-powered social ads, and hyper-personalised email nurture, we ensure every lead you pay for has the profile and purchase intent you need.

Can I integrate your playbooks with our existing tech stack?

Yes. Our starter kit includes prebuilt connectors for HubSpot, Salesforce, Marketo, and emerging AI-CRM tools, so you can drop our dashboards and automations right into your workflow.

Do you offer a GTM readiness assessment?

Absolutely. Take our 5-minute “Startup GTM Readiness Quiz” to benchmark against industry best practices and instantly identify your top 3 growth blockers.

What ROI metrics will I be able to track?

You’ll get real-time visibility into CAC, LTV/CAC ratio, MQL → SQL conversion rates, churn rate, and pipeline velocity, so your CFO and board always see the full impact.

How much does a Growth Marketing Strategy for Startups cost?

Our engagement model scales with your stage. Early discovery sprints start at £5,000, with ongoing retainer tiers based on ad spend and scope. We’ll align budget to expected ROI before you commit.

How do I get started?

Click “Get Your Growth Marketing Strategy Assessment” to schedule a free 30-minute launch call and receive your GTM Starter Kit. No commitment, just a clear roadmap to your first 90-day growth sprint.