The Power of Storytelling in Marketing for SaaS and Fintech

Storytelling has emerged as a powerful tool in the marketing arsenal of SaaS and fintech companies. In an era where consumers are bombarded with information, a compelling narrative can cut through the noise, create emotional connections, and drive engagement. 

As part of our proprietary ARISE™ methodology, a comprehensive GTM strategy based on solid product marketing principles and combining both buyer enablement and customer onboarding. The third and potentially most important is the Ideate stage which focuses on positioning, messaging, storytelling, jobs to be done and service design.

This article explores the significance of storytelling in marketing for SaaS and fintech companies and provides insights on crafting effective brand stories.

Why Storytelling Matters

Emotional Engagement

Storytelling allows brands to resonate deeply with their audience by tapping into emotions. Unlike traditional marketing, focusing on product features, storytelling humanises the brand, making it more relatable and memorable. For instance, fintech companies can share real-life success stories highlighting how their solutions have alleviated financial stress or enabled personal growth, building trust and emotional connections with their audience.

Simplifying Complex Concepts

Both SaaS and fintech products can be complex and difficult to understand. Storytelling simplifies these concepts by presenting them in a relatable and engaging manner. Using narratives, companies can break down intricate ideas into simple, compelling stories that their audience can easily grasp and relate to. This approach educates and keeps the audience invested in the brand.

Building Brand Identity

A well-crafted story helps define and enhance a brand's identity. Companies can effectively communicate their mission, vision, and values through consistent and coherent narratives. This strengthens brand recall and loyalty, making the company a go-to solution.

Storytelling Frameworks for SaaS and Fintech

Several storytelling frameworks can be employed to craft compelling brand stories. Here are some of the most effective ones:

The Hero's Journey

Popularised by Joseph Campbell, the Hero's Journey framework involves a protagonist who embarks on an adventure, faces challenges, and ultimately emerges transformed. To apply The Hero's Journey to a SaaS company's marketing strategy, you can structure your marketing narrative around the customer's journey, positioning them as the hero and your SaaS product as the guide or mentor. This method creates a strong emotional connection and illustrates the transformative impact of the product.

Here's how you can implement this approach:

1. Ordinary World: Introduce your target customer in their current state, facing challenges that your SaaS solution can address. For example, a project manager who struggles with disorganised workflows and missed deadlines.
   
   
2. Call to Adventure: Present the opportunity for change, perhaps through an ad or content highlighting the potential for improvement in their work processes.
   
   
3. Refusal of the Call: Acknowledge customers' hesitation about adopting a new software solution. This could be concerns about implementation time, cost, or learning curve.
   
   
4. Meeting the Mentor: Position your SaaS product as the guide to help them overcome challenges. Use your marketing materials to demonstrate how your solution provides the tools and support they need.
   
   
5. Crossing the Threshold: Show how customers begin their journey with your product, perhaps through a free trial or onboarding process.
   
   
6. Tests, Allies, Enemies: Illustrate the initial challenges of implementing the software and how your customer support and features help overcome these obstacles.
   
   
7. Approach to the Inmost Cave: Depict how customers start to see real benefits from using your SaaS product, building towards a major breakthrough.
   
   
8. Ordeal: Present a significant challenge your customer faces, which your SaaS solution helps them overcome. This could be a critical project or a major business goal.
   
   
9. Reward: Showcase the success and benefits of using your SaaS product. Use specific metrics and outcomes to make this tangible.
   
   
10. The Road Back: Demonstrate how customers continue to use your product to maintain their success and face new challenges.
    
    
11. Resurrection: Highlight a final, transformative success that cements the value of your SaaS product in the customer's business processes.
    
    
12. Return with the Elixir: Show how your customers have been transformed by using your SaaS product, perhaps becoming more efficient, profitable, or innovative. This is where you can incorporate testimonials and case studies.
    
    

Throughout this journey, focus on:

• Emotional Engagement: Use storytelling to connect with potential customers emotionally by addressing their pain points and aspirations.

• Simplifying Complex Concepts: Use the narrative structure to break down your SaaS product's complex features into relatable, easy-to-understand benefits.

• Visual Storytelling: Incorporate images, videos, and infographics to make your story more engaging and memorable.

• Consistency Across Channels: Maintain a consistent narrative across all marketing touchpoints, from your website to email campaigns and social media.

• User-Generated Content: Encourage satisfied customers to share their success stories, creating authentic testimonials that fit your overarching narrative.

By applying The Hero's Journey framework, you can create a compelling marketing narrative that resonates with potential customers, showcases the value of your SaaS product, and guides prospects through their decision-making process.

This approach helps potential customers see themselves as the hero of their own story, with your SaaS product playing the crucial role of the mentor or guide that enables their success.

The Pixar Story Framework

The Pixar Story Framework is a simple yet powerful structure for crafting compelling narratives that resonate with audiences. This framework can be particularly effective for SaaS (Software as a Service) companies looking to engage potential customers by presenting their products as relatable and memorable.

Here’s how you can apply The Pixar Story Framework to your SaaS marketing strategy:

1. Once Upon a Time…

Objective: Introduce the context and the protagonist (your target customer).

Application: Start by setting the stage for your story. Describe your target customer's typical environment or situation before discovering your SaaS product.

Example: "Once upon a time, there was a project manager named Jane who spent countless hours juggling multiple spreadsheets to keep her team's projects on track."

2. Every Day…

Objective: Highlight the routine or the problem the protagonist faces regularly.

Application: Illustrate the daily struggles and challenges your target customer encounters without your product. This helps in establishing empathy and relatability.

Example: "Every day, Jane would find herself overwhelmed by the sheer volume of tasks, missing deadlines, and dealing with miscommunications among her team members."

3. One Day…

Objective: Introduce the inciting incident that disrupts the status quo.

Application: Present a turning point where the customer encounters your SaaS product, sparking the beginning of their transformation.

Example: "One day, Jane stumbled upon [Your SaaS Product], a project management tool that promised to streamline her workflow and improve team collaboration."

4. Because of That…

Objective: Show the immediate impact and benefits of using your product.

Application: Describe how the protagonist starts using your product and the following positive changes. This step can be repeated to build momentum and show progressive improvements.

Example: "Because of that, Jane was able to integrate all her project data into a single platform, which reduced the time spent on administrative tasks. Because of that, her team started communicating more effectively and meeting deadlines consistently."

5. Until Finally…

Objective: Present the resolution and ultimate success achieved through your product.

Application: Conclude the story by showcasing the final outcome and the significant benefits the customer realised. This reinforces the value proposition of your SaaS product.

Example: "Until finally, Jane's team completed their projects ahead of schedule, and she could focus on strategic planning rather than firefighting daily issues. Her productivity soared, and her stress levels dropped significantly."

6. The Moral of the Story…

Objective: Summarise the key takeaway or lesson from the story.

Application: Highlight the broader implications and benefits of using your SaaS product, encouraging potential customers to take action.

Example: "The moral of the story is that with [Your SaaS Product], managing projects doesn't have to be a chaotic and stressful experience. It can be streamlined, efficient, and even enjoyable."

Implementing the Framework in Marketing Channels

Website and Landing Pages

Use the Pixar framework to structure case studies and customer testimonials.

Create an engaging narrative on your homepage that walks visitors through the customer journey using your product.

Email Campaigns

Craft email sequences that follow the Pixar story arc, gradually introducing your product, showcasing its benefits, and culminating in a strong call to action.

Social Media

Share bite-sized stories on platforms like LinkedIn and Twitter, each post following a segment of the Pixar framework to keep your audience engaged.

Video Marketing

Develop explainer videos or customer success stories that follow the Pixar narrative, making complex concepts more relatable and easier to understand.

The Pixar Story Framework is a versatile and effective tool for creating engaging and memorable marketing content for SaaS companies.

By structuring your narrative around this framework, you can connect with your audience on an emotional level, clearly communicate the value of your product, and drive customer engagement. 

Whether through website content, email campaigns, social media, or videos, the Pixar framework can help you craft compelling stories that resonate with potential customers and encourage them to take action.

The 3-Act Structure

This structure consists of the Setup, the Confrontation, and the Resolution. It is widely used in short-form content like social media posts and advertisements. For example, a fintech company might use this structure to highlight a customer's initial financial struggles (Setup), the introduction of their solution (Confrontation), and the customer's subsequent success (Resolution).

To apply the 3-Act Structure to a SaaS company's marketing strategy, you can follow this approach:

Act 1: Setup

• Introduce your target customer and their current situation
• Establish the problem or challenge they're facing
• Create a hook that captures attention and sets the stage

For example, introduce a project manager struggling with disorganised workflows and missed deadlines. This sets up the conflict and creates empathy with your audience.

Act 2: Confrontation

• Escalate the problem, showing how it impacts the customer
• Introduce your SaaS solution as a potential answer
• Demonstrate how the solution works, but also show some obstacles or hesitations

Continue the story by showing how the project manager's issues affect team morale and client relationships. Introduce your project management SaaS as a potential solution, but acknowledge implementation challenges or scepticism from team members.

Act 3: Resolution

• Show how your SaaS solves the problem
• Highlight the positive outcomes and benefits
• Provide a clear call to action

Conclude by demonstrating how your SaaS streamlines the project manager's workflow, improves team collaboration, and leads to successful project completion. End with a call to action like signing up for a free trial.

Key tips for implementation:

1. Keep it concise: In marketing content, aim to move through the three acts quickly - within a few minutes for videos or a single page for written content.
2. Use multiple channels: Apply this structure to various marketing materials, such as website copy, email campaigns, social media posts, and video content.
3. Focus on the customer: Make your target audience the story's hero, not your product.
4. Use visuals: Enhance your storytelling by incorporating images, infographics, or videos.
5. Be authentic: Use real customer stories or create relatable fictional scenarios based on your target personas.
6. Align with your brand: Ensure the tone and style of your storytelling match your overall brand voice.

By applying this structure, you can create more engaging, relatable marketing content that resonates with your target audience and effectively showcases the value of your SaaS solution.

Freytag's Pyramid

Freytag’s Pyramid, a narrative structure developed by German novelist Gustav Freytag, is a powerful tool that can be applied to marketing strategies, particularly for SaaS (Software as a Service) companies. This five-part structure—Exposition, Rising Action, Climax, Falling Action, and Resolution—offers a clear framework for crafting compelling stories that engage and persuade audiences. 

Here’s how you can apply Freytag’s Pyramid to your SaaS marketing strategy:

Exposition: Setting the Stage

Objective: Introduce your SaaS product, its features, and the problem it aims to solve.

• Identify the Audience: Clearly define who your target customers are. For instance, if your SaaS product is a project management tool, your audience might be project managers, team leads, or business owners.
• Present the Problem: Highlight the common challenges your audience faces. Use relatable scenarios to make the problem tangible. For example, “Meet Jane, a project manager who struggles with keeping her team’s tasks organised and on track.”
• Introduce the Solution: Briefly introduce your SaaS product as a potential solution. This sets the stage for the story to unfold.

Rising Action: Building the Narrative

Objective: Develop the story by showcasing the journey of overcoming the problem using your SaaS product.

• Demonstrate the Struggle: Show the difficulties and frustrations the protagonist (your customer) faces without your product. This builds empathy and makes the audience root for a solution.
• Introduce Key Features: Gradually introduce the key features of your SaaS product that address these challenges. For instance, “Jane discovers [Your SaaS Product], which offers real-time collaboration, task tracking, and automated reminders.”
• Highlight Benefits: Emphasise the benefits of these features. Use testimonials, case studies, or specific examples to illustrate how your product makes a difference.

Climax: The Turning Point

Objective: Showcase the pivotal moment when your SaaS product solves the problem.

• Showcase Success: Present a scenario where the protagonist successfully overcomes their challenges using your product. This could be a dramatic improvement in efficiency, a significant time-saving, or a major project success.
• Emotional Connection: Make this moment emotionally impactful. Use visuals, quotes, or data to highlight the transformation. For example, “With [Your SaaS Product], Jane’s team completed their project ahead of schedule, impressing their clients and boosting team morale.”

Falling Action: Unraveling the Impact

Objective: Detail the positive outcomes and additional benefits experienced after the climax.

• Sustained Benefits: Show how the protagonist continues benefiting from your product. This could include ongoing improvements in productivity, team collaboration, or customer satisfaction.
• Broader Impact: Highlight any secondary benefits that arise. For example, “Not only did Jane’s team improve their workflow, but they also fostered a more collaborative and motivated work environment.”

Resolution: Concluding the Story

Objective: Provide a satisfying conclusion that reinforces the value of your SaaS product.

• Summarise the Transformation: Recap the journey from problem to solution. Reinforce the key benefits and successes achieved.
• Call to Action: Encourage your audience to take the next step. This could be signing up for a free trial, scheduling a demo, or contacting your sales team. For example, “Ready to transform your team’s productivity like Jane? Try [Your SaaS Product] today and see the difference.”

Using Freytag’s Pyramid in your SaaS marketing strategy allows you to craft a compelling narrative that resonates with your audience.

By structuring your marketing content around this framework, you can create engaging stories that highlight the features and benefits of your product and build an emotional connection with your audience.

This approach can increase engagement, higher conversion rates, and stronger customer loyalty.

The StoryBrand Framework

Donald Miller's StoryBrand framework is a powerful tool for enhancing customer engagement, particularly for SaaS (Software as a Service) and fintech products. This framework leverages storytelling principles to clarify messaging, making it easier for customers to understand the product's value and connect with the brand. 

Here’s how the StoryBrand framework can be applied to SaaS and fintech marketing to boost customer engagement.

Customer-Centric Narrative

Principle: The customer is the hero of the story, not the brand.

Application: In the StoryBrand framework, the narrative centres around the customer’s journey and challenges. For SaaS and fintech companies, this means positioning the customer as the protagonist who faces specific problems that the product can solve. By doing so, the marketing message becomes more relatable and engaging.

Example: A fintech company might tell the story of a small business owner struggling with cash flow management. The company’s software becomes the guide that helps the hero (the business owner) overcome this challenge, leading to financial stability and growth.

Clear Problem Definition

Principle: Identify and articulate the customer’s problems.

Application: The framework emphasises clearly defining the problems that the customer faces. This includes external problems (tangible issues), internal problems (emotional struggles), and philosophical problems (why it’s wrong for the customer to face these issues).

Example: A SaaS company offering project management tools could highlight how disorganised workflows (external problem) lead to frustration and stress (internal problem) and argue that it’s wrong for professionals to waste time on inefficient processes (philosophical problem).

Brand as the Guide

Principle: Position the brand as the guide with empathy and authority.

Application: The company must demonstrate empathy by showing that it understands the customer’s struggles and authority by proving it has the expertise to solve these problems. This builds trust and credibility.

Example: A fintech company might share testimonials and case studies that showcase its success in helping other businesses manage their finances, thus establishing its authority. At the same time, it can use empathetic messaging to show that it understands the stress and challenges of financial management.

A Clear Plan

Principle: Provide a clear, actionable plan for the customer.

Application: The StoryBrand framework requires a simple, step-by-step plan that the customer can follow to achieve their goals. This reduces confusion and makes it easier for customers to see how the product will help them.

Example: A SaaS product for customer relationship management (CRM) might outline a three-step plan: 1) Sign up for a free trial, 2) Import your customer data, 3) Start managing your customer interactions more effectively.

Call to Action

Principle: Call the customer to action.

Application: The framework emphasises the importance of a clear call to action (CTA) that prompts the customer to take the next step. This could be signing up for a trial, scheduling a demo, or purchasing.

Example: A fintech app might use CTAs like “Start Your Free Trial Today” or “Schedule a Demo” to encourage potential customers to engage with the product.

Highlighting Success and Avoiding Failure

Principle: Paint a picture of success and highlight the consequences of inaction.

Application: The StoryBrand framework encourages showing what success looks like after using the product and what failure looks like if the customer doesn’t take action. This creates a sense of urgency and demonstrates the product's value.

Example: A SaaS company could show how its software helps businesses increase productivity and revenue (success) and contrast this with the potential losses and inefficiencies of not using the software (failure).

The StoryBrand framework enhances customer engagement for SaaS and fintech products by creating a clear, customer-centric narrative that addresses the customer’s problems, positions the brand as a helpful guide, and provides a clear path to success. 

By leveraging this storytelling approach, companies can build stronger connections with their audience, making their marketing messages more compelling and effective. This ultimately leads to higher engagement, increased conversions, and stronger customer loyalty.

Best Practices for Storytelling in SaaS and Fintech

Understanding best practices for storytelling in SaaS and fintech is crucial because it enables companies to convey their products' value effectively in a crowded and competitive marketplace. 

In these industries, where complex concepts and solutions are prevalent, storytelling helps simplify messaging, making it more accessible and relatable to potential customers. By leveraging strategic storytelling frameworks, SaaS and fintech companies can create emotional connections, inspire action, and foster loyalty among their audience. 

This approach differentiates them from competitors and builds lasting relationships that drive business success. Effective storytelling can turn technical features into compelling narratives that resonate with customers, leading to increased engagement and adoption of their products.

Authenticity and Relatability

Authentic stories resonate more with audiences. Sharing genuine experiences and real-life examples helps build trust and credibility. For instance, Patagonia's commitment to sustainability is reflected in its brand stories, which resonate with customers with similar values.

Consistency Across Channels

It is crucial to maintain a consistent narrative across all marketing channels. Whether it's a blog post, a social media update, or a video, the story should align with the brand's core message and values. This consistency helps reinforce the brand identity and ensures a seamless customer experience.

Visual Storytelling

Incorporating visual elements like images, videos, and infographics can make stories more impactful. Visual storytelling grabs attention and improves understanding, leading to increased customer engagement. Using visuals to demonstrate how their software solves real-world problems can be particularly effective for SaaS companies.

Storytelling is a powerful marketing tool for SaaS and fintech companies. Storytelling can drive engagement and loyalty by creating emotional connections, simplifying complex concepts, and building a strong brand identity.

Employing effective storytelling frameworks and best practices can help these companies craft compelling narratives that resonate with their audience and stand out in a crowded market.

By embracing the art of storytelling, SaaS and fintech companies can differentiate themselves and create lasting impressions that drive long-term business success.

Successful Examples of Brand Stories in SaaS

Storytelling is a potent tool in the marketing strategies of SaaS companies, enabling them to connect deeply with their audiences by showcasing real-world applications and successes of their products. Here are some examples of successful brand stories in the SaaS industry:

1. Salesforce

Narrative: Salesforce revolutionised the software industry by introducing cloud-based CRM. Their brand story often highlights the transformation from expensive, on-premise software to an accessible, scalable cloud solution.

Key Elements:

• Problem: Traditional CRM systems were costly and complex.
• Solution: Salesforce introduced a cloud-based CRM that was easy to use and affordable.
• Success: Salesforce's customers, from small businesses to large enterprises, experienced improved sales processes and customer relationships.

Impact: Salesforce's story emphasises innovation and customer empowerment, making it a leader in the CRM space.

2. Slack

Narrative: Slack's story centres around improving workplace communication. By focusing on the everyday struggles of team collaboration, Slack positions itself as the ultimate solution for seamless and efficient communication.

Key Elements:

• Problem: Teams were bogged down by inefficient communication tools.
• Solution: Slack provided an integrated platform for real-time messaging, file sharing, and collaboration.
• Success: Companies using Slack reported increased productivity and better team cohesion.

Impact: Slack's narrative of transforming workplace communication has resonated with a broad audience, contributing to its rapid adoption and growth.

3. Zoom

Narrative: Zoom's story is about simplifying video communication. The company highlights how its easy-to-use platform has made virtual meetings more accessible and reliable.

Key Elements:

• Problem: Existing video conferencing solutions were often unreliable and difficult to use.
• Solution: Zoom offers a user-friendly, high-quality video conferencing tool.
• Success: Zoom became essential for businesses, educational institutions, and individuals, especially during the COVID-19 pandemic.

Impact: Zoom's emphasis on ease of use and reliability has made it a household name in video communication.

4. Shopify

Narrative: Shopify's brand story focuses on empowering entrepreneurs to build and grow their online businesses. The narrative often includes success stories of small business owners who have grown significantly using Shopify's platform.

Key Elements:

• Problem: Setting up and managing an online store was complex and costly.
• Solution: Shopify provided an all-in-one e-commerce platform that simplified the process.
• Success: Many small businesses and startups have scaled successfully using Shopify.

Impact: Shopify's story of enabling entrepreneurial success has attracted a large and loyal customer base.

5. ClickFunnels

Narrative: ClickFunnels tells the story of simplifying the sales funnel creation process. They focus on how their platform helps businesses convert leads into customers more effectively.

Key Elements:

• Problem: Creating effective sales funnels was complicated and time-consuming.
• Solution: ClickFunnels offers an intuitive platform for building sales funnels without needing technical expertise.
• Success: Businesses using ClickFunnels have reported significant increases in conversions and sales.

Impact: ClickFunnels' emphasis on ease of use and effectiveness in driving sales has made it a popular choice among marketers and entrepreneurs.

6. N.Rich

Narrative: N.Rich's story revolves around the importance of customer stories and case studies in driving sales and building credibility. They highlight how showcasing real customer successes has been pivotal in their marketing strategy.

Key Elements:

• Problem: Prospective customers hesitated to trust new solutions without proof of success.
• Solution: N.Rich used detailed case studies to demonstrate the tangible benefits of their product.
• Success: These case studies have been crucial in converting prospects into customers.

Impact: By leveraging customer stories, N.Rich has built trust and credibility, significantly boosting its sales efforts.

These successful brand stories illustrate the power of storytelling in SaaS marketing. These companies have created compelling narratives that resonate with their audiences by focusing on real-world problems and solutions and showcasing tangible successes.

Effective storytelling highlights the value of the product and builds emotional connections, driving customer engagement and loyalty.

Examples of Successful Brand Stories in Fintech

Storytelling is a powerful strategy for fintech companies to humanise their brand, build trust, and differentiate themselves in a competitive market. Here are some examples of successful brand stories in the fintech industry:

1. Starling Bank

Narrative: Starling Bank has effectively used social media to tell its brand story, focusing on customer experiences and the bank's mission to make banking better for everyone.

Key Elements:

• Problem: Traditional banks were seen as outdated and not customer-centric.
• Solution: Starling Bank introduced a mobile-first banking experience that prioritises user convenience and transparency.
• Success: Through customer testimonials and social media engagement, Starling Bank has built a loyal customer base and positioned itself as a modern, customer-friendly alternative to traditional banks.

Impact: Starling Bank's storytelling emphasises innovation and customer satisfaction, helping it stand out in the crowded fintech market.

2. PayPal

Narrative: PayPal’s brand story revolves around simplifying online payments and making financial transactions more accessible and secure for everyone.

Key Elements:

• Problem: Online payments were complicated and often insecure.
• Solution: PayPal provides a simple, secure platform for online transactions.
• Success: PayPal's consistent branding and emphasis on security and ease of use have made it a trusted name in online payments.

Impact: PayPal's storytelling focuses on trust and reliability, which are crucial in the financial sector. This helps it maintain a strong brand presence.

3. Klarna

Narrative: Klarna's story is about transforming the shopping experience by offering flexible payment options and a smooth, hassle-free checkout process.

Key Elements:

• Problem: Consumers often face difficulties with payment options and checkout processes.
• Solution: Klarna introduced 'buy now, pay later' options and a seamless checkout experience.
• Success: Klarna’s engaging marketing campaigns and clear messaging have resonated with consumers, making it a popular choice for online shoppers.

Impact: Klarna's storytelling highlights convenience and flexibility, appealing to many consumers and driving significant brand loyalty.

4. Wealthsimple

Narrative: Wealthsimple has built its brand story around making investing accessible and straightforward for everyone, regardless of their financial background.

Key Elements:

• Problem: Investing was often seen as complex and intimidating.
• Solution: Wealthsimple offers a user-friendly platform with low fees and personalised advice.
• Success: Through targeted content marketing, including the popular "Money Diaries" series, Wealthsimple has demystified investing and connected with a broad audience.

Impact: Wealthsimple's storytelling focuses on education and empowerment, making investing approachable and building user trust.

5. Monobank

Narrative: Monobank uses gamification to make banking more engaging and enjoyable, particularly for younger, digitally-savvy users.

Key Elements:

• Problem: Traditional banking was seen as boring and cumbersome.
• Solution: Monobank introduced gamified features like achievement badges and a playful mascot.
• Success: These features have significantly increased user engagement and retention, with millions of active users.

Impact: Monobank's storytelling through gamification has created a unique and enjoyable banking experience, setting it apart from traditional banks.

These examples illustrate how fintech companies can use storytelling to create compelling narratives that resonate with their target audiences.

By focusing on real-world problems and solutions and highlighting customer success stories, these companies have effectively built trust, differentiated their brands, and driven customer engagement.

Effective storytelling enhances brand perception and fosters deeper connections with customers, ultimately leading to business growth and success.

Does your business need to craft a killer story to cut through the noise? Are you looking to redefine your whole go-to-market motion? Then, talk to our team. Complete the footer form below and book some time with a consultant.