Turning a static consultancy website into a personalised buyer qualification platform integrated into the wider GTM workflow.
BNM's website aimed to provide its customers with tools that helped them understand their circumstances.
BNM’s website lacked a structured way to:
Traditional lead magnets and static content weren’t enough in a complex RPA market where buyers needed clarity before committing to conversations.
The goal was to:
Create a personalised, value-driven experience that positioned BNM as a strategic advisor — not a vendor.
Buyers are more willing to engage when they receive clarity about their own challenges.
Instead of offering a generic downloadable checklist, we designed:
This positioned BNM as a diagnostic partner from the first interaction.
