Skip to main content
Fix My Pipeline

Case Study: Digital Infrastructure Upgrade

How Arise GTM Migrated Portugal’s Leading Commercial Real Estate Group to HubSpot CMS & Modernised Their Operations

lionesa-image

Overview

Lionesa, one of Portugal’s largest and fastest-growing commercial real estate ecosystems, needed more than a new website. They needed a secure, scalable digital platform capable of supporting tenant engagement, lead management, multi-language content, and future operational expansion.

Arise GTM executed a full migration from WordPress to HubSpot CMS, redesigned the digital experience, integrated the CRM, modernised the internal operations behind the website, and built the foundation for future portal and membership functionality.

The result:
A multi-language corporate site, a secure and scalable CMS, CRM-connected workflows, and an extensible digital ecosystem built for growth.

The Challenge

As Portugal’s leading commercial business campus, hosting major global brands, startups, and cultural facilities, the digital experience no longer reflected Lionesa’s physical experience.

They needed a complete digital and operational uplift.

  • Security concerns and increasing reliance on plugins

  • No native CRM, leading to fragmented data and manual form handling

  • Limited scalability for future features like membership portals, intranet, and resident experience apps

  • No integrated chat, email marketing, or automation
  • Multilingual support was unreliable
  • Website performance and UX did not reflect their brand stature

Objectives

Deliver a modern, premium website reflecting Lionesa’s position as a top-tier commercial campus

Migrate from WordPress to HubSpot CMS to improve security, speed, and internal control

Implement CRM-connected forms, chat, and automation

Enable multi-language functionality (Portuguese + English)

Build an infrastructure flexible enough to support future expansions (customer portal, membership, intranet)

Improve internal operations behind the website, not just the frontend

The Strategic Breakthrough

Arise GTM reframed the project from “a website redesign” into a digital operating system upgrade.

The shift came from recognising that Lionesa didn’t just need aesthetics — they needed:

  • A secure CMS

  • A central CRM spine

  • Integrated chat, email, analytics, and automation

  • A platform capable of supporting future membership programs and resident portals

  • Reduced reliance on expensive external support contracts

 

Lionesa1

HubSpot

HubSpot CMS became the clear solution:
a CMS + CRM + marketing automation stack in a single secure platform with enterprise-ready multi-language support.

This gave Lionesa full control, lower technical overheads, and a system built for the next decade.

Antonio Pinto

Marketing Manager, Lionesa

Design-wise the website is perfect. We’re really happy with the end result. Arise GTM helped us move beyond a simple redesign — they built the digital foundation we needed for the future.

Execution Highlights

Here's a summary of the project's outcomes.

1. HubSpot CMS Migration & Multi-Language Build

  • Full migration from WordPress to HubSpot CMS

  • Bilingual architecture (PT + EN)

  • Modular drag-and-drop design system for internal teams

  • Enterprise-grade security and reduced reliance on plugins

2. Integrated CRM Operations

  • Converted all forms into CRM-connected HubSpot forms

  • Standardised data capture, routing, and automation

  • Added native chat, email nurture, and lifecycle tracking

  • Eliminated manual tasks from the old WordPress setup

3. New Digital Experience & Brand Upgrade

  • Redesigned the entire website for premium user experience

  • Showcased Lionesa’s blend of culture, workspace, art, and community

  • Improved navigation and conversion paths for tenant enquiries

  • Modern, scalable design matching global coworking brands

4. Resident Benefits API Integration (“Hello Card”)

  • Built an API-powered module allowing residents to validate their eligibility for benefits

  • Modular logic so the team can add/remove benefit rules without development

  • Set foundation for future membership and resident portal systems

5. Roadmap for Future Digital Expansion

  • Mapped future portal, intranet, and membership site requirements

  • Recommended CMS Hub Enterprise as the next evolution point

  • Built architecture with this future expansion in mind

Results

  • Premium digital presence aligned with Lionesa’s physical brand

  • Security uplift by removing plugin dependency and moving to a closed, enterprise CMS

  • Operational efficiency gained through CRM workflows and automation

  • Multi-language website launched, improving international reach

  • Hello Card API module delivered, enabling scalable resident benefits

  • Reduced technical costs by eliminating WordPress support retainers

  • Full control returned to the marketing team through modular HubSpot CMS editing

Upgrade Your Digital Infrastructure with HubSpot CMS

If your organisation has outgrown WordPress or fragmented digital systems, Arise GTM will migrate, modernise, and integrate your digital experience into a single, scalable platform.

Get in Touch

Quick links

Let’s talk

enquiries@arisegtm.com
020 3637 4426

Find us

Here East

Queen Elizabeth
Olympic Park
Plexal
London E15 2GW

GTM Tests & Tools

©2024 Paul Sullivan Marketing Limited t/a ARISE GTM is a registered company in England & Wales 10614777. VAT No. GB319798546. All Rights reserved. Privacy policy | Terms & conditions |

Get in touch