Helping Product Owners optimise onboarding through UX/UI and PLG

We help product owners optimise time-to-value when users onboard to their products through UX/UI and onboarding strategy. For PLG and Sales-Led platforms.

Optimised onboarding. Improve time-to-value. Optimise UX/UI.

Product owners constantly seek ways to optimise the user adoption of their products, improve engagement and reduce friction through optimised UX/UI is one aspect. PLG go-to-market strategy is another, both of these are supported at BIAS.

Optimise your product expereince

Quickly and efficiently build the strategy and interface you need to support your product adoption strategy.
Adopt measurable frameworks and KPIs to ensure you stay on the right path.

Product-Led Growth Strategy

Whether you face a sales-led to product-led pivot, are rebuilding your enterprise platform with a bottom-up approach or still have your idea on paper and have yet to commit, we can provide consultative direction.

Saas Customer Onboarding Workshop

We cover twelve different aspects of the customer onboarding process to help you build messaging and positioning to smooth the onboarding to your platform for quick-time-to-value. 

Tactics to Choose

Growth-Driven Design
Product Marketing

What our clients say

Paul has worked with us to support 3 of our accelerator cohorts and over 50 startups this year by delivering workshops on PLG. The content and advice given to the founders has played a vital role in refining their growth strategy pre and post-fundraising. Feedback from the founders after the workshop was amazing. Paul delivered an interactive and engaging workshop that demonstrated his extensive knowledge on all things PLG and more!
I was very happy with the website that Paul built. It was very professional and slick. As a result, I got a lot of positive feedback from my colleagues and clients about the website which was the desired outcome! Paul always managed to find that balance between providing useful advice in a timely and helpful manner while patiently listening to my needs and concerns. Would definitely work with Paul and the team at Bias again.
I've been working with Paul and the team at Bias for around 4 years now and they have managed our website redesign projects with aplomb. Paul is a fantastic marketing strategist and I have no problem referring him to the fast-growth tech companies that I recruit for. If you are looking for growth and results-oriented business partner then Paul is certainly your man. I recommend him highly.
Sophie Scoular Burint Bevis Mark Cochrane
Sophie Scoular, Head of Programmes @ Vantage
Burint Bevis, Lead Consultant @ BNM Analytics
Mark Cochrane, Lead Consultant @ Momentum Global