GTM Engineering

GTM engineering and AI GTM engineering for revenue teams

You've bought the tools. We connect them, feed your CRM the data it actually needs, and build agents that learn from every result.

Talk to our team →

For revenue leaders who have the tools but not the time

You run sales, marketing, growth or RevOps. You've chosen the tools: Clay, an intent platform, an enrichment provider, maybe a few agents. Your RevOps team is busy keeping the systems running and the reporting right.

Nobody has time to wire it all together. And often nobody has stepped back to check that the tools fit the motion you're actually running.

That gap is where we work. Your team keeps owning what it owns, and we build what it can't get to. If you haven't bought the tools yet, even better: talk to us first.

GTM engineering: connect the stack you already have

We wire your tools together so the right data reaches the right place, and human in the loop stays with decison-making.

We use Clay, n8n, custom and direct integrations, picking whatever fits your stack and your budget.

Enrichment workflows in Clay, built around your ICP

Automations in n8n and direct API integrations between your tools

Buying signals routed into HubSpot or Salesforce, to the right owner

Data landing in the right CRM fields, so reporting stays trustworthy

AI GTM engineering: systems that learn from what they collect

The first wave of GTM engineering was about collecting more: more data, more signals, more outreach. The next step is building systems that learn from it.

Instead of scraping into Clay tables, we build agents that pull what you need from tools you already pay for, such as Apollo or ZoomInfo.

They enrich your CRM with the data that matters to your motion rather than filling fields at random, and they feed results back into the loop so each action improves on the last.

Agents connected to your CRM and the data sources you already use
Enrichment chosen against your ICP, not every field a vendor offers
Self-learning loops that turn outcomes into better next actions
Custom integrations where an off-the-shelf connector falls short

We don't start from a blank page. Our pre-built agentic layer is fitted to your stack and your motion, with HubSpot or Salesforce at the core.

It's one price plus support, so your team can spend its time being the experts rather than maintaining the plumbing.

We audit before we build

The quickest way to waste a GTM engineering budget is to start wiring before anyone has checked what should be wired. Every engagement starts with an audit of:

the tools you have and what you actually have access to
your data policy, AI policy and governance
the decisions you can and can't make internally
the regions you sell into, and the regulation that comes with each

Then there are two ways to work with us:

Route	What happens	Investment
Assess first (A + RISE)	A full audit of your stack, data and motion before anything is scoped	Full Assess from £10,000, deducted if you go on to strategy and execution
Strategy first (ARIS + E)	We assess, research, ideate and strategise one GTM motion, and you get a build spec	£25,000 per GTM motion; the strategy sets the build retainer

How to engage us →

Proof that the architecture matters

Our management systems are compliant with ISO 27001 (information security) and ISO 42001 (AI management).

Plexal

80-seat Salesforce-to-HubSpot migration

Pipeline stages, reporting and Outlook integration rebuilt around one operating model, with adoption across the revenue team.

“HubSpot has been a game-changer for my team.”

Jennifer Underwood, Head of Sales & Member Experience, Plexal

View the Plexal case study

HubX

Fintech RevOps transformation and CRM migration

A revenue architecture combining strategy with the HubSpot implementation needed to operationalise it.

“They don't just understand the strategy; they know exactly how to deploy the tech to deliver it.”

Ray de Silva, CCO, HubX

View the HubX case study

DSMN8

HubSpot sales-process rebuild

DSMN8 came to us after its existing HubSpot instance and pipeline were no longer fit for purpose. We rebuilt the sales process around the company's next phase of growth.

“We now have a scalable solution that is ready for our next phase of growth.”

Jody Leon, CMO, DSMN8

View the DSMN8 case study

Is now the right time?

We do our best work when a few things are already in place. Before you book, check you have:

internal buy-in to change how GTM runs

a budget assigned to the work

two or three stakeholders aligned on seeing it through to the end

a clear idea of when you want to start

Frequently asked questions (FAQs)

What is GTM engineering?

GTM engineering is building the workflows, integrations and automations that feed your revenue systems with data, signals and outreach. It sits between strategy and RevOps.

How is GTM engineering different from RevOps?

RevOps maintains the systems and the reporting. GTM engineering builds the flows that feed them. Most RevOps teams don't have the time to do both, which is where we come in.

What is AI GTM engineering?

It's GTM engineering built on agents that learn. Instead of static workflows, agents pull data from your connected tools, enrich your CRM against your ICP, and feed outcomes back so the system improves over time.

Do you work with Salesforce as well as HubSpot?

Yes. We build with HubSpot or Salesforce at the core.

How much does GTM engineering cost?

A full Assess starts from £10,000 and is deducted if you go on to strategy and execution. Strategy is £25,000 per GTM motion, and that work sets the build retainer.

Layer	What it does
GTM strategy	Decides who you sell to, how, and why they should buy
RevOps	Keeps the systems maintained, the data clean and the reporting accurate
GTM engineering	Builds the flows that feed RevOps and the operational stack with data, signals and outreach