Paul Sullivan is the Founder and CEO of ARISE GTM, a HubSpot Platinum Solutions Partner specialising in GTM architecture for B2B SaaS, fintech and technology companies. He is the author of Go To Market Uncovered (Wiley) and creator of the ARISE GTM Methodology®. His work spans HubSpot CRM architecture, RevOps, go-to-market strategy, ABM, PLG, revenue operations and AI-enabled GTM systems.